5 Tips on Professional Video Production for Social Media Marketing

The opportunities provided by social media are incredible. Pair these powerful marketing platforms with the amazing benefits of video, and you’ve got yourself a rock star marketing medium! We’re talking about video production for social media marketing. It’s something that businesses and brands simply cannot go without. In fact, following these tips on professional video production for social media marketing will help you to create more powerful video content that grabs the attention of your target audience and generates higher overall ROI for your brand.

Whether you’re posting on Facebook, Twitter, Instagram, TikTok, LinkedIn, or Pinterest, it’s been proven that video increases engagement, produces higher conversions and generates a substantially higher ROI for brands that incorporate video into their marketing efforts over those that choose not to. But not just any type of video will do. You need professional video production for social media marketing to truly be powerful and beneficial for your business.

At Beverly Boy Productions, we specialize in the production of professional quality social media videos that you can use across the most popular social media platforms to grow your audience, increase your brand’s reach, and generate higher conversions no matter what industry you’re in. If you’re ready to get started with professional video production for social media marketing to grow your business, give us a call and we’ll be happy to help!

Meanwhile, we’ve got some tips on professional video production for social media marketing that will help you to put your best foot forward when creating content for your brand.

1. Get to Know Your Audience, Personally

The first major step that any business owner can take toward excelling their marketing efforts, with video or with any other form of marketing medium, is to get to know their audience on a personal, deep level. We’re not talking about knowing you want to market to “moms.” We’re talking about knowing that you want to market to, “millennial moms with 2 kids and another on the way that are trying to do their part to keep the earth clean while living a busy lifestyle that includes working as a professional and frequently traveling.” Can you see how the marketing could be quite different for these two audiences? They’re both moms, but we know so much more about one than we do about the other!

2. Tailor Every Video to Your Target Audience

Every piece of content that you create should be carefully tailored to your audience’s needs. Professional video production for social media marketing on Facebook requires a completely different approach than it would for Instagram or Pinterest. Not only do platforms require specific formatting and rules for native video, but audiences are looking for different forms of content across each platform. Even that same millennial mom that we talked about is going to look for something different between her visit to LinkedIn where she’s probably engaging on a professional level versus Facebook where she’s likely engaging more personally. You should be tailoring your content to the audience, and the platform that you’re posting on.

3. Professional Quality DOES Matter

If someone has done you the disservice of stating that quality doesn’t matter, they’re wrong and that’s really too bad! Professional quality DOES matter, and when it comes to video production for social media marketing, it’s absolutely vital that brands put their best foot forward in all that they do! Consumers have incredibly high expectations from today’s brands. If you’re delivering poor video quality, you’re doing yourself, and your audience, a disservice. Just don’t!

4. Video Content is Meant to be Shared

If you’re producing videos for social media that you do not create with the intention of your audience sharing them, you’re doing it all wrong! In order to build a strong and loyal consumer audience for your brand that’s going to attract new followers and engage your existing community, you’ve got to be targeting your professional video production for social media marketing with the intent for every video you create to be shared. This means you have to create content that is high quality and focused. It must also be credible! You’ll be amazed at how quickly a group will call out a mistake in your content, particularly if what you say is incorrect. Try it and see! Actually, don’t try it! Your audience will almost immediately bash you for it!

5. Mobile First is No Longer a Consideration, it’s a Must

Mobile first is something that for a while we kept hearing was a focus we would need to consider eventually, but not yet. That’s no longer true! Mobile first is more like Mobile NOW! If you’re not focused on professional video production for social media marketing that uses a mobile first focus, you’re doing things wrong! Almost every audience that uses social media will do so from a mobile device. Optimizing your videos for mobile will not only do justice for your audience, it will improve your rankings and the general satisfaction that Google has with your content!