What Goes Into a 60 Second Pitch Video & What Will it Cost?

Producing a 60 second pitch video that showcases your business or brand to the consumer with great detail can help you to achieve a lot of different outcomes including increased sales or conversions as well as heightened awareness and acceptance of your business. There’s a lot of important information included in the 60 second pitch video, and one of the key questions that most business owners have is “how much does a 60 second pitch video cost?”

To help you understand what goes into producing a 60 second pitch video, and what it will cost your business to order a professional produced 60 second pitch video, we’re put together this guide. Generally, 1 minute of video is going to cost between $1,000 and $10,000, but that range is so vague many business owners struggle to understand how the figures can be so wide.

How Much Does a 60 Second Pitch Video Cost?

A 60 second pitch video will cost between $1,000 and $10,000 on average. This cost includes the cost of pre-production planning, shooting the pitch video, and post-production editing. The actual costs will vary largely based on a variety of factors which is why you can see there is a $9,000 difference in the potential total cost.

Much of the cost involved in producing a 60 second pitch video revolves around expertise and the context of the video. Videos that include animation, graphics, or specialty details can cost significantly more than a simple pitch video that includes basic footage capture and essential b-roll coverage. 

When you pay for the 60 second pitch video, you’re paying for the following:

• Film Director up to $250 per hour
• Script Writer up to $150 per hour
• Cameraman up to $400 per hour
• Editor up to $175 per hour
• Actors up to $500 per hour
• Equipment up to 100s per hour
• Studio Rental up to $400 per hour
• Narrator up to $400 per hour
• Audio Files up to $1000
• Video Rendering up to $75 per hour
• B-Roll percentage of the total cost between 10% and 50%
• Miscellaneous Fees can cost little or up to 1000s extra

Now that you know the various costs and can see how those costs can quickly add up, it’s important to understand that no two pitch videos are the same. Some 60 second pitch videos will include intricate animations that can run the cost up substantially over a video that is produced with fewer techniques or specialty elements. If you’re trying to keep costs low, you can minimize use of talent, keep equipment fees down, and film in a single location. 

What Goes Into a 60 Second Pitch Video?

The purpose of the 60 second pitch video is to pitch your business, products, services or idea in a fast-paced, ultra-inclusive manner but you also don’t want to overwhelm your audience or waste their time. It’s finding the perfect balance of information delivery and visuals to ensure the pitch is perfect!

This can be harder to achieve than it sounds. You don’t always have all of the details about your audience that you might need in order to properly pitch them. For this reason, we always recommend that you do as much audience research as possible before you pitch. A 60 second pitch video can be incredibly powerful and successful for your business if you do your homework.

Here’s what should be included:

• An introduction that announces who you or your business is.
• A brief overview of the problems or pain points suffered by your audience.
• Key details about the solution that your business provides.
• Backup or supporting evidence as to why your business is successful.
• A reinforcing value proposition that showcases your brand.
• A call to action.

All of this has to be packed into a 1 minute, 60 second pitch video. It’s not always easy to achieve, but with the proper use of visuals you can pitch your audience with ease. 

We recommend that you focus on your visual storytelling. The more you can use visuals in place of words, the more engaging your content will be for your audience. The perfect pitch is literally 60 seconds away, but that doesn’t mean you’ll only need 60 seconds to produce it.

You’re going to have to write your 60 second pitch video script and rehearse several times over before you are able to hone down the text to the perfect amount. Don’t be overly wordy. In fact, you need to choose your words carefully because each word has substantial power.

As you can see, producing a 60 second pitch video can be challenging, but it’s also fun! Knowing now that you can expect to pay between $1,000 and $10,000 for the video, but that you can cut costs substantially by limiting the use of animations or hard to reproduce graphics, even a small business on a limited budget can get the perfect 60 second pitch video professionally produced. Beverly Boy Productions is ready to produce your 60 second pitch video, give us a call!