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Understanding the Art of 3 Minute Thesis Pitch Videos

Preparing your three minute thesis is something that graduate students now must focus very heavily on, particularly if they want their research to draw the attention of a target audience. Producing 3 minute thesis pitch videos requires a substantial amount of effort and understanding of the art of the 3 minute pitch or fast pitch. This is your opportunity to deliver a bird’s eye view of your research that will draw in the interest of your audience and resonate with them.

At Beverly Boy Productions, we frequently work with clients that are interested in creating 3 minute thesis pitch videos required to get them and their research seen by a particular target audience. That’s why, we use our top professionals in the industry, with more than twenty years of experience, to produce the fast pitch style content that engages the audience, captivates their interest, and generates unique authority around your research project. Follow these tips to master the art of 3 minute thesis pitch videos.

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Know Your Target Audience

It’s important to carefully plan your thesis pitch video around your target audience. This means that you not only must know who your audience is, but also what makes them resonate with your research and how you can emotionally connect with them. When research is judged, the evidence is generally focused on an explanation of said research and what makes it so important. 

As you get to know your judges, take note of:

  • Steps you can take to properly explain your research to them.
  • How you can make your research most presentable without overcomplicating things.
  • Steps you can take to explain important concepts to your audience without confusing them.
  • What you must do so that you don’t undervalue your research just so that your audience will understand it.

All of this requires some careful planning prior to writing a script for a three minute thesis pitch video.

Be Clear with Your Outcomes 

Whenever you’re presenting research, your audience is going to be most interested in what the outcomes of the research are or what your findings are. Your job is to be very clear, and concise with your outcomes. This is not a time to overcomplicate what you found nor is it a time to dumb down your findings. You need to find the right balance to present your research outcomes and findings to your target audience.

Take some time to write down your top findings. Then, consider presenting those findings to friends, family or colleagues that will listen. Give them time to ask questions so that they can help you to understand whether or not you have presented your findings clearly enough for the typical audience. Don’t feel bad about having to adjust what you deliver as your findings along the way.

Make Sure to Tell a Story

Storytelling is key to video production and this is true when producing 3 minute thesis pitch videos too. As you focus on telling a story, it’s important to consider how you are going to present the story of your research to your audience. Consider the following:

  • What steps will you take to open the story?
  • What is most important to your story?
  • Do you have a beginning, middle and end? 
  • What are the climax points?
  • How does your research tie in?

Use a Strong Opening Line

Great 3 minute thesis pitch videos always open with a strong line that grabs the attention of the target audience and pulls them in. You’ve got about 10 seconds, at most, to grab the attention of the target audience and to make them want to listen to what you have to say. Try writing the opening line and presenting it to a smaller, general audience of friends and family before moving forward. If it doesn’t grab their interest, you need to keep practicing.

Make Sure You Don’t Bore Your Audience

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The worst thing you can possibly do with your 3 minute thesis pitch videos is to potentially bore your audience. You definitely don’t want to present your thesis as an academic paper. It should not “read” in a boring way nor should it appear to be presented in a dumbed down manner. This is why it’s so important to know your target audience and to focus on them.

Keep in mind that you can also incorporate humor into your video provided it makes sense to do so. Some audiences are simply too serious for humor and it’s your job to recognize if your audience would be or not.

Use Animations for Improved Understanding

Producing 3 minute thesis pitch videos that incorporate the use of animations for improved understanding will be key to keeping your audience engaged. You don’t want your audience feeling like they are missing out or like they don’t understand what you’re presenting. This is where animated features come into play.

As you can see, producing 3 minute thesis pitch videos is something that certainly requires your insight into who your audience is and what they are most likely to relate with. For help producing a pitch that is going to wow your target audience, give Beverly Boy Productions a call!