How to Use a Corporate Interview Video to Grow Your Brand

The corporate interview video is nothing new, but how interview videos are incorporated into the marketing mix to provide a boost for brand owners is! Today’s brand representatives know that interviews are for much more than just hiring! The decision to use a corporate interview video to grow your brand can have several key benefits. Since interview videos have many uses across a variety of marketing channels, there are several opportunities to use a corporate interview video to your advantage in growing your business or brand.

At Beverly Boy Productions, we’ve spent the past two decades helping businesses and brands to overcome a variety of marketing challenges, build strong following and ultimately grow their brands. To learn more about how to use a corporate interview video to grow your brand, give us a call or keep on reading for tips to get started!

Types of Corporate Interview Videos for a Brand

Before you can learn how to use a corporate interview video to grow your brand you’ve got to understand the different types of corporate interview videos. There are really two types of corporate interview videos that your brand could utilize for growth:

• The subject matter expert interviews.
• The Business or Brand interviews.

When interviewing a subject matter expert, you’re going after details from an expert on any subject that is closely relative to your business. In this type of corporate interview video, the subject matter expert is the one that is interviewed for their authority and to build credibility and respect for your brand. Think of the subject matter expert as someone that has the power, voice, and value behind them to speak about your brand in a way that your audience is going to appreciate, connect to and find valuable.

The business or brand interview is when the owner, marketer, or someone else involved in the business is responsible for being the subject of the interview. In this type of corporate interview video, a conversational tone is used to build exposure among your audience and increase recognition for your brand. 

As you can see, both types of corporate interview video formats can have very significant values or benefits for the brand, particularly in the form of growth, audience following & recognition, and increased awareness of your brand. 

Ways to Use a Corporate Interview Video to Grow Your Brand

Now that you’re familiar with the two primary formats of a corporate interview video, let’s review the different ways that you can use a corporate interview video to grow your brand.

When it comes to using expert interviews, you can grow your brand as follows:

• Interview experts in your niche to create corporate interview videos that will help your audience to find your brand more credible or to value the authority of the business.
• Post expert interviews on social media to generate more subscribers and greater following for your brand.
• Interview experts in your niche to build greater reach and awareness for your business by gaining additional following from the audiences that naturally follow your business in connection with the niche interview subject 
• Use corporate interview video plans to build relationships with niche bloggers and to build unique marketing channels for your brand while increasing your exposure and following too.

When it comes to using personal, brand owner or business interviews, you can grow your brand as follows:

• Use brand leader interviews to target your audience with details that they can resonate with by answering questions that are specific to your brand and the problems that it solves.
• Use a corporate interview video that involves the business owner answering important questions about the brand as individual FAQ videos by splitting the video into multiple parts.
• Share your corporate interview video, which tells your brands’ story, with other business owners where you can gain added exposure to build your business or brand further.

As you can see, if you’re interested in learning how to use a corporate interview video to grow your brand, there are many opportunities that you could try out. The use of interview videos that share your brand’s story, background, history, or other pertinent details are ideal for building up your reach, increasing consumer awareness, and growing your following. Likewise, the use of interviews that involve subject matter experts show that your brand is reputable, credible, and authoritative. 

To learn more about how to use a corporate interview video to grow your business, give Beverly Boy Productions a call. Our team has more than two decades of experience and skill with the production of professional quality interview videos that can be used in many marketing channels. We look forward to working with you on the production of a corporate interview video that you can use to grow your brand, increase your following, and maximize consumer engagement once and for all!