6 Corporate Interview Video Question Examples Anyone Can Use

Producing a corporate interview is one of the many ways that you can build content around your brand to develop connections with your target audience, build trust and improve your reach. Whether you’re producing a corporate interview to accompany a blog post, or something more conversion focused like an email campaign or landing page, the decision to create corporate interview videos that address the various details of your business or brand on a detailed level can be incredibly powerful for your business. These 6 corporate interview video question examples can set you on the right path to producing a video that will showcase your leadership & the individual values that your business or brand has to offer to its audience.

1.What Thought Processes were Behind Your Decision to Open [Company Name]?

This is one of those corporate interview video question examples that really just focuses on building the background or history of your firm to help your audience feel more connected to your business. Whether you’re explaining how you came up with the idea of your business, or the exact situational challenges that you faced leading up to your decision to begin your own business, the way that you answer this question forms the foundation of your interview. 

Use this opportunity to explain how your business solves real world problems, what problems you struggled with leading up to the business venture, and what steps you took along the way including any competitor brands you might have encountered or dealt within in addition to the development of your own business or brand.

2.[Company Name] seems to provide [company services that were mentioned in first question] which solve problems that many people have. Why was this so important to you?

Again, this is one of those corporate interview video question examples that focuses on providing the business owner with an opportunity to further discuss their company, the unique goals that they have, and the challenges they faced as well as to discuss what they love about their brand. Use this question to guide what a business owner finds to be most important in their day-to-day operations as well as to capture key details about the emotional attachment that the owner has to their brand. This will be most likely to connect with your target audience.

3.What do you currently find to be most satisfying about your current status at [business name]? 

With this corporate interview video question you’re providing the business owner the opportunity to give some insight into where the business currently stands and to paraphrase the achievements that they have made. Make sure that you word the question in a way that is most likely draw enthusiasm from your subject. The idea is to have the subject feeling confident in their responses and to present details about the business that are going to influence consumer decisions to follow along or purchase from the brand.

4.Can You Share Your Elevator Pitch With Us?

Asking the business owner to share their elevator pitch is always an interesting way to get insight into what they find most important about their marketing and how they feel like they should be connecting with their audience. A short, but very refined answer that any business owner should have, the elevator pitch question is going to give you a lot of useful data in a very short time. You’ll be glad you asked this corporate interview video question. Examples of the elevator pitch that you’re likely to hear from the owner will range from utterly amazing to potentially underwhelming, but it’s always a nice starting point for an interviewer to connect with the subject.

5.What Tips Would You Provide a Potential Employee if they Wanted to Work With You?

If an employee were to have interest in your business, what would you tell them? The goal of this question is primarily to build up some detail about the corporate culture and what it’s like to be a part of your team. You should get details about how happy your team is, how engaged they are, and how each teammate impacts the bottom line. This is also a time when the answers that you receive should focus largely on gathering an authentic and visual description of what day-to-day operations at the business are like.

6.You Mention [major selling point] But How Does That Make [Company Name] Better than the Competitors?

The final of our 6 corporate interview video question examples is a question that is focused on your selling points and what differentiates your business from the competition. This is a powerful question for several reasons including its ability to create a unique narrative around your brand and your product or service offering. Most of all, this is an opportunity for the business owner to address what he or she believes is the major benefit that they can offer above and beyond the basics. It should create a visible idea of how the brand is poised to overpower the competition as well as some insight into the confidence the leader has in his or her ability to continue to push the business or brand to success. 

Ready to produce a corporate interview? Video questions & examples like those that were listed above can have an incredible influence on the production of your finished interview video. Give Beverly Boy Productions a call to get started on the production!