- 23 years in business
- 25k videos produced
- 24 hour customer service
For more than 20 years, our Grand Rapids, MI TV commercial production company has assisted brands—from budding downtown innovators to established Fortune 500 companies—navigate the city’s dynamic atmosphere. We create captivating 15-, 30-, and 60-second spots tailored to shine on both primetime TV and popular OTT platforms, with locations like the Amway Grand Plaza Hotel making for excellent filming venues.
If you’re looking for a Grand Rapids, Michigan TV commercial production team that fuses high-end creative talent with local expertise, your search ends here, particularly with the versatility of venues such as the DeVos Place Convention Center at your disposal.
Upon completion of your advertisement, you can broadcast it across the Grand Rapids, MI region via cable providers such as Comcast or Spectrum, or partner with local affiliates like WOOD TV8 (NBC), WXSP (MyNetworkTV), and WZZM 13 (ABC) for maximum reach.
Our team is ready to guide you through the process with television networks, ensuring your commercial is on air. From encoding specifications and closed-captioning to traffic delivery and network approvals, we manage the technical and logistical aspects that guarantee your ad runs without a hitch, maximizing visibility in the Grand Rapids area and on connected devices.
There are numerous options we can offer for your project if you choose to film your TV spot in Grand Rapids. With industry-leading cameras such as Canon and RED, along with skilled crews, we are equipped to capture your advertisement in stunning HD or 4K. We also feature dynamic aerial videography with drones to highlight Grand Rapids’ iconic skyline or any location you have in mind. Regardless of whether you shoot indoors, outdoors, or on a green screen in a local studio, we customize each production to meet your specifications.
We deploy experienced directors of photography, gaffers, and Grand Rapids-based television commercial experts—even for half-day shoots. Want a cinematic look? We’ve got it covered with track and dolly systems, jibs, Steadicams, or gimbals. Interested in costs? Our team is prepared to go over all the details with you.
From a compelling 30-second call-to-action to an engaging 2-minute direct-response segment, our editors are equipped to manage it all. We produce a variety of content, including 15- and 30-second broadcast ads, 60-second brand narratives, and 90-second DRTV or infomercial-style spots, along with OTT-friendly cut-downs like 6- to 10-second bumpers. Each project is meticulously edited, color-graded, and delivered as ProRes and H.264 masters, alongside social-optimized formats for maximum shareability.
You will receive both a broadcast-quality master and a web-ready file, making it easy to display your commercial on social media, your website, or anywhere else your audience is active. Thanks to our streamlined workflow, your promotional video production is always geared to make an impression, no matter the platform it’s viewed on.
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OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY BASED IN Grand Rapids HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
 WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.​
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production Grand Rapids, MI campaigns.
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production a key component of integrated digital marketing.
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
Yes. Exterior shoots generally require a permit. We handle the paperwork and insurance so your TV commercial production Grand Rapids shoot stays compliant.
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