How Can Businesses Use Video Outside of Marketing & Advertising?

As a business owner, you realize the importance of using video for your marketing and advertising efforts, but what about other ways to incorporate video technology into your day-to-day business operations and internal needs? How can businesses use video outside of marketing and advertising to stay connected with employees, to engage stakeholders, and to build up stronger corporate communications overall? 

From CEO announcements to key stakeholders, employees and partners, to health and safety training seminars that are geared to employees only, there are a variety of ways that businesses can use video outside of marketing and advertising. Video can be used to reinforce your brand’s mission, to build stronger bonds between your employees, and to reinforce corporate communications among key stakeholders.

So, how can businesses use video outside of marketing? Let’s dive in!

Internal Communications & Announcements

Video is ideal for connecting the CEO and top level management with the rest of the company, particular when employees and stakeholders are remote or located across various demographic locations. The use of video for internal communications and to make company-wide announcements is incredibly valuable, especially to keep employees and other essential members of the company informed of progress, important organizational changes and updates, or other needs.

Certainly text based emails are acceptable for much of the communication that takes place between a business and its stakeholders, but at times the use of pre-filmed videos in emails as well as live-streamed video sessions that are shared companywide can boost morale, increase productivity, and generate higher engagement among key audiences.

Organizational Training Seminars

The use of video to deliver corporate training is an excellent means of using video outside of marketing for businesses. The administration of health and safety training, organizational training, and even new employee training can take place via video that employees and key stakeholders can engage with from virtually anywhere and at anytime.

Consider the use of specialized training videos that feature engaging scenarios that allow employees and other stakeholders to interact with the message as it is delivered and gain hands-on training as they undergo the different training sessions. Carefully designed training videos that feature interactive opportunities can help more employees achieve their goals, reach specific learning objectives, and walk away with a stronger understanding of the information that was delivered. And since we retain up to 90% of what we see on video compared to just 10% of what we read, training videos are the ideal method of corporate training for a variety of fields.

Event Broadcasting 

It’s quite common for businesses to host events that not all employees or key stakeholders are able to attend such as town halls, conferences, or even corporate parties. So, how can businesses use video outside of marketing when it comes to event broadcasting? They can use live-broadcasting to provide stakeholders access to the events as they take place or they can host the event, record it, and then feature on-demand video access for those who are unable to attend in person making it possible for key stakeholders to attend events later on. 

Recording corporate activities and events, particularly conferences and town halls, is an excellent way to keep track of details that are mentioned during these events. These videos can all be hosted in a location that is easily accessible by existing and future employees for reference or insight in the future. 

Team Meeting & Presentation Recording 

A lot can happen in a team meeting, and while it’s not always necessary or even helpful to have members from lower teams or connected teams involved in each meeting, the information that is shared could be incredibly helpful to those members. The decision by businesses to capture team meetings and presentations on video so that other team members, clients, or third parties may have access to the details that were discussed in the meeting. 

Organizations can record presentations for future training use as well as to be shared with other relevant employees or key stakeholders that could benefit from seeing the presentation on-demand. These can also be useful in helping groups to understand the unique goals that the team is aiming for or to be brought up to speed on client needs.

Employee Recruiting & Induction

The use of video to recruit employees might be considered marketing, but we think it’s still important to mention that businesses use video in this manner and once the employees are recruited, videos are a great way to induct new employees into the business. The use of personalized video messages to new employees, including video introductions and video onboarding paired with new employee training videos can reduce the resources required for onboarding new employees.

Many businesses use video for training on HR policies and other needs such a payroll education, insurance plan details, and policy insights. Millennials particularly will turn to videos like these as a way of empowering themselves to understand a new position and what they can expect as members of the new team. 

So, how can businesses use video outside of marketing? Businesses can use video in a variety of ways, from CEO announcements and updates, to stakeholder meetings, event broadcasts and training videos the use of video internally for businesses owners is definitely a big deal! Give Beverly Boy Productions a call to learn more about the various ways that you can incorporate video into your day-to-day operations!