3 Reasons to Consider Professional Event Filming Services for Your Next Event
If you haven’t considered a professional event film crew to capture your big event on camera, why not? Maybe it’s budget or some other reason, but regardless of why you may not have considered it yet, there are a few major points to consider in regards to why you should consider a professional event filming service for your next big corporate event or get together.
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In fact, these 3 reasons are just the tip of the iceberg when it comes to the benefits of hiring a local event cinematographer to help you capture all that’s glorious about your main event.
1. Increase Reach to a Wider Audience
Did you know that filming your big event will allow you to increase the reach of that event so that you can get your brand and business in front of more eyes? What would you do with a wider audience?
Events are a fun and exciting element of any big business, but not everyone can make it. And, once the event is over, so is the marketing and promotion for your business. At least, that is unless you film the event so that you can put all that great footage to work for you!
Extend Event Visibility
Long after your event has wrapped a video allows you to expose people to your brand, business, and the excitement of your big event. Recording your event extends the total reach of the event allowing you to get your brand in front of the eyes of people far from where the event takes place.
It also extends the total length of your marketing and brand visibility from the event. With a video, your event can be seen for several years to come and that means that you can benefit from the continued exposure for your business and your brand.
Just think of what you would do if you were to consistently add leads to your prospect list as a result of that one little event that you decided to capture on professional film. Scalable video content can be used to continue working for your brand for years despite the perpetuity of a short, weekend long or similar event.
2. Film Allows for Dynamic Content Distribution
Look, we realize that as a marketer you’ll spend the majority of your time overwhelmed with the activities required to keep your business and brand in front of the right eyes and looking great in the process.
But, what if finding content to use for your branding, website, blog and social media was as simple as bringing in a cinematographer to capture your big event? And then you could share dynamic content throughout all of your major verticals? Would it be worthwhile to pay a professional to capture the event in THAT case? We think so!
The Foundation of Your Marketing
Event filming services capture your key features, highlights, keynote speakers, attendee testimonials and various other elements of your event to be shared all over your various medial channels.
In fact, your event video can become a basis for several different forms of content allowing you to rapidly scale your content production and effectively continue marketing to your audience with high-quality, engaging video.
Most consumers prefer video over text, in fact, 72% would rather watch a video than read a blog post. So, instead of filling that content calendar with written text, think about all the dynamic content that you can get out a single professional captured event.
Consider using snippets of your event footage in:
● Blog posts
● Your landing pages
● Your website home page
● Your email signature
● Newsletters
● Social media pages
● Sales funnels
● Anywhere video can be shared
3. Videos Are Great for Every Stage of the Sales Funnel.
Whether the top of the funnel, middle of the funnel or bottom of the funnel, video is a great addition to the sales funnel to help you close more deals. Introduce your prospects to your brand with your event video, or consider using it in various others ways throughout the sales process.
The sky is the limit really and with a little creativity and some editing, your event footage becomes a highly lucrative sales tool that helps your team successfully make more money for your brand.
For more information on the use of video in the sales funnel, check out our post “Different Types of Video Content for Every Stage of the Marketing Funnel.” You’ll learn exactly what kinds of videos you should be using at each stage in your sales funnel to help you win customer recognition, gain their trust and seal the deal.
Collaborate with Experienced Professionals
Ready to find a professional video production crew for your big event? Give Beverly Boy Productions a call at 888-462-7808! We’ll put two decades of experience to work for your brand and capture your big event with style. Because filming your event should be on the top of the to-do list for sure!
