Video Production for the Retirement Community Industry in Washington
The retirement community industry generates over $75 billion and employs over 1,000,000 personnel. Furthermore, post-COVID 19 economy is expected to rebound and this can increase the number of retirement communities. It is therefore important to establish an effective marketing campaign for direct marketing of the retirement homes so as to outshine your competitors. Compared to other advertising ways, Video Production for the Retirement Community Industry in Washington D.C. is a critical service to consider for the 50,000+ nursing homes across the U.S. We also service retirement homes in surrounding cities like Mount Rainier, Chillum, Friendship Village, and Takoma Park.
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Video production is a useful service to have in an effective marketing strategy for retirement communities. It gives a retirement home an opportunity to attract potential residents while retaining current ones. At Beverly Boy Productions, we work with Washington retirement homes to design informative promotional videos, care-providers interview videos, and customer testimonials. Through high-quality video production, our team can show your targeted audience the quality of service offered in your homes, as well as the interactions between residents and caregivers. As a result, you will be on your way to achieving your marketing goals.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community is a critical strategy to use when attracting new residents. Promotional videos can provide exposure to your business in order to increase inquiries about your services. Promotional Video Production for the Retirement Community Industry in Washington is an informative and engaging way of showing potential residents your home, the facilities you have, and the benefit of selecting you over the competition.
Promotional videos for retirement communities are more productive when they’re brief and captivating. While they’re ideal for TV advertising, most brands distribute promotional videos across online platforms like emails, the company website, and social media pages. Identifying the platforms that your target audience spend most of their time in is necessary when marketing online. The average internet user is expected to spend two and a half hours on social media, this shows the importance of these platforms in marketing. Lastly, creating a short but effective promotional video on your social media page could help to increase the company’s brand recognition and promote the senior living services offered in your homes. We also service companies in surrounding counties like Montgomery County, Prince George’s County, Frederick County, and Charles County.
Marketing Videos for the Retirement Community Industry
Video Production for the Retirement Community Industry in Washington D.C. is as significant for this industry as in any other. With over 82% of the internet consisting of video content, this is an opportunity for retirement companies to make use of professional videos to market their services this is where Beverly Boy Productions comes in.
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Depending on whether your community home is a continuing care community, a nursing home, a village, or an entirely different senior service, video marketing is a perfect way to help families find your business. Some of the benefits of video marketing include:
● Spreading the word about their business, brand, products, or services
● Establishes the business as an authority in the retirement community industry
● Increases brand authenticity, building trust and credibility with clients
● Influences buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video marketing offers the retirement industry a way to visually tell their stories, build trust with potential residents, and a captivating way to show how caregiving homes provide the best care for the senior members of our communities.
Video Production for the Retirement Community Industry in Washington is an effective service that will enable families who are in search of a trusting community to choose your retirement community as the home for their elderly family members. So, being able to successfully produce a professional marketing video for your retirement community will help you to market your care home business more effectively. The sooner you get these videos, the faster you get them working for your retirement community.
This type of video content will also help to further decide on the retirement community and senior living options which can include:
Age-restricted communities
Independent Living
Continuing Care
Assisted Living
Nursing Homes and Skilled Nursing Facilities
Convalescent Homes
Convalescent Hospitals
Retirement Facilities
Training Videos for the Retirement Community Industry
Training in the retirement community industry is necessary in ensuring the company is always meeting its quality-of-service standards. Brand new senior care professionals need to be trained on how the company runs its operations, so as to perform their job correctly. The production of personalized training videos can help to avoid the challenges of traditional in-person training. And since learning is a continuous process, our team is here to help you create custom training videos that will specifically work for your employees.
Indeed, training videos:
● Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
● Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
● Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
● Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Videos are the most captivating and informative training sources that can engage your senior care professionals to focus more on the training. If you want to simplify your training programs, add video as a learning method.
Video Production for the Retirement Community Industry in Washington D.C. can improve the training sessions of the staff as well as guide prospective senior care professionals to choose which type of senior care facility options they may be interested in as a career option. Some of these options include:
Independent Living
Residential Care Homes
Respite Services
Assisted Living
Memory Care
Skilled Nursing
Retirement Community
Interview Videos for the Retirement Community Industry
Interview videos for the retirement community industry are made up of basically two types of videos. Expert interview videos for retirement communities share the viewpoint of caregivers and managers, while customer interviews bring out the transparency of the company by interviewing real residents and families. Our video services are also available in 20001, 20002, 20005, 20009, or 20017.
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Both of these types of videos feature what cannot be captured in writing; they help to build the credibility and reliability of your company. They are also great at showing a personalized approach of the company that your target audience can easily relate to. If you’re interested in sharing the company’s workforce, or your residents’ experiences at the facility, interview Video Production for the Retirement Community Industry in Washington provides the best way to differentiate your senior care facility from others in this industry.
