10 Amazing Tips from a Professional E Learning Video Maker

Today’s consumers don’t turn to a user’s manual when they need help understanding how to use a product, benefit from a service, or engage in a new task – they go straight to Google or YouTube, they ask Siri, or they otherwise seek insight online. As a professional e learning video maker, Beverly Boy Productions knows a lot about producing top quality e-learning videos that engage and educate a intended student audience, but do you?

Checkout these top 10 amazing tips from a professional e-learning video maker if you’re interested in learning about how you can create top quality e-learning videos that are going to withstand the test of time. 

1. Know Your Target Audience

Knowing who your target audience is and what makes them react is important when you’re creating educational video content. You should not only know the age, sociodemographic, and important details about your audience that apply to their lifestyle, you should also have an understanding of how your audience learns, too.

2. Be Clear with Objectives

Every great e-learning video is the result of clearly defined learning objectives and goals. These of course need to align with your audience in order to make most sense. Ideally, you have one key learning goal for your video and you create several unique topics to support that goal in order to create learning outcomes that match the objectives. It’s very basic goal-setting, really.

3. Use Images to Tell a Story

Ask any professional e learning video maker how to engage the audience and they’re going to tell you that you need to tell a story! This means you need to immediately begin thinking about how you can incorporate storytelling into your educational content and be sure that you’re going to use images to do it!

4. Incorporate Humor & Engagement

If you’re at a loss for engagement, consider incorporating humor into your video. Even educational videos can benefit from humor provided it is incorporated in videos that are not overly serious in nature. Consider the use of funny character names, silly puns or other bits of humor to engage your audience and make them laugh.

5. Use a Storyboard to Minimize Production Resources

The absolute best way to minimize wasted time in production and to maximize your use of resources is plan! A storyboard is a great planning tool that will help you to maximize your production resources and minimize any wasted time during your shoot – use it!

6. Organize Shots, Frames & Overlays with Templates 

Another tip from a professional e learning video maker when it comes to saving time and maximizing your production resources is to organize shots, frames and overlays with templates. Any part of your educational video that you know is going to include a repetitive frame or overlay can very easily be made with a template to save time.

7. Present Just 1 Important Concept at a Time

The best e-learning videos are those that are easy for your audience to follow and understand. By presenting just 1 important concept at a time, and wrapping the entire video around that concept, you’ll engage your audience and help them to digest what you’re teaching with ease. 

8. Use Interactive Elements

One of the best things about being an e learning video maker is the opportunity to use interactive elements to help your audience engage and understand what they’re learning. From scenarios-based pathways that show students exactly what to expect from an outcome that they choose to quizzes that reinforce content immediately after the lesson is taught, you have many options when it comes to using interactive elements into your video. 

Consider the following types of interactive elements:

• Hotspots which allow viewers to get additional data or insights from different areas or spots of the video.
• Bookmarks or the ability to jump ahead or back to points of the video to reinforce information.
• 360° video views that allow the viewer to check the surroundings and learn more about an area in which the video is set.
• Quizzes that reinforce data and encourage continued learning.
• Scenarios or branches that allow the user to choose a particular path customizing their learning path and seeing the outcome immediately.

9. Make Sure Videos are User Friendly

Producing videos that are user friendly, and that are available via a device that is user-friendly, is vital to your e-learning video success. This means your videos should be easy to access, they should be easy to view, and they should be created with specifications that make them viable across all devices. 

10. Distribute content via the Right Host

Even the most amazing video content doesn’t stand much of a chance for success if it is not distributed via a platform or host that your audience will find it on. As an e learning video maker, you should be sure to distribute your video via a host that directly fits your learning objectives and will be most likely to reach your target audience. Anything less could result in your not reaching those who are most likely to engage, and appreciate, your video.