Do Product Managers Record Training Videos?

Product knowledge is important to the satisfaction of your customers. In fact, training videos are important to educating consumers on product use and care, and they can eliminate frustration that new customers may otherwise have when they face challenges related to the product or to getting the most out of the product. But who creates these training videos? Do product managers record training videos? Or are they created by someone else?

This is a common question among businesses owners and brands that are new to the process. When customer satisfaction is on the line, who is responsible for creating product training videos and why? Who is in charge of product knowledge training for customers and for customer-facing employees that are in charge of both selling these products and showing customers how to maximize their use of these projects?

It really depends on the organization. In some teams and organizations, the product manager is responsible for initiating training to customer-facing employees to ensure product understanding. However, the product managers are rarely responsible for the entire process of actually recording the training content that they are responsible for delivering! 

So who is responsible? Who does the recording of training videos?

Professional Training Video Production

Training videos are almost always produced by a professional film crew that brings with them the expertise, experience, and efficiency to create professional quality video content for the organization. In fact, producing professional training videos is certainly a task for a full-service film crew for a number of reasons. Consider the following benefits to hiring a professional to produce and record training videos for your organization:

• Professional equipment including professional-grade cameras, gear, and lighting and audio equipment.
• Time saving support during production and in post-production editing. 
• Cost-efficiency particularly because you don’t have to buy all of the expensive production equipment required for a professional shoot.
• Expertise that is the result of years of experience in the field. A crew, like Beverly Boy Productions, has more than two decades of experience and expertise.
• Top quality production outcomes that reflect positively for your brand. 

As you can see, although product managers don’t generally record training videos, the professional film crews that typically do record training videos bring a wealth of benefits to your project for the successful training of your audience.

Why are Product Training Videos Important?

Are you still trying to figure out what it is that makes product training videos so important for your audience? Organizations that make proper product knowledge training a top priority have happier customers and clients, improved sales, and lower employee turnover. Product training videos are important because they:

• Help to provide consistent training to sales and service employees.
• Minimize turnover rates among new employees by providing consistent training programs that meet their needs.
• Ensure training consistency and efficiencies across all front-line workers.
• Provide customers with ease of access to training materials.
• Help new customers to get the most out of the products they purchase.
• Minimize consumer questions regarding new products.
• Deliver training content that customers and employees are more likely to engage with.

Of course, depending on your organization you may have other reasons to use product training videos in addition to these. 

Do Product Managers Have a Say in Training Videos?

In most organizations, when it comes to the production of training videos that can be used to engage customer facing employees or new clients, product managers most definitely have a role in the production process. While they may not actually record the training videos, they are likely involved in organizing the appropriate details for the videos as well as the specific objectives of the training.

Product managers can assist in making product training videos more effective, too. Most product managers are going to employ the following principals when they oversee the recording of a product training video:

• Focusing on showing the product and details of the training rather then telling how to use the product.
• Creating deeply immersive content that employees can learn from.
• Presenting visuals that a new employee, or customer, can engage with and relate to.
• Using short, engaging modules to keep the audience interested in the content.
• Creating a multi-level video course that delivers unique insight into products, building from one video to the next to provide comprehensive product knowledge.
• Incorporating quizzes and reinforcing content to ensure product knowledge.
• Making training video content available on-demand so that consumers can engage on their time.

So, do product managers record training videos? Generally the answer is, “NO” but it all really depends on the organization. Sometimes, an organization will require the product manager to have their hands in the production and recording of product training videos, but not always. Many organizations choose to hire professional video production crews in order to create professional product training videos that they can use to teach and train customer facing employees, new customers, and anyone else that is involved in the use of their products. 

Why do product managers record training videos, sometimes? In the instances when this task is left to the product manager, it’s because the organization expects that the project manager has the appropriate knowledge to create content specifically focused on training the end user how to get the most out of the product. Need help creating product training videos for your organization? Give Beverly Boy Productions a call!