Creating Training Videos that are Customized vs Off the Shelf Training

Providing employee training, or training for any other audience, is something that was once largely left to a training manual or guide, but today’s audiences crave more! In fact, training videos are the number one form of training used across a variety of industries and organizations. However, your first thought if you know you need to train a team is probably not going to be about creating training videos from scratch, but it should be! 

Not only should you be using training videos, but you should actually be creating training videos that are customized for your specific needs and for the individual interests of your target audience. Custom created training videos that reflect the very specific details of the training that you wish to provide is the only real solution that you should consider for your team, and we’re going to explain why.

But first, what makes “us” worth of that explanation, aka why should you listen to what we have to say? We’re Beverly Boy Productions, and we have over 20 years of experience in the production of top quality video content for brands across many industries all over the world. Not only do we know a thing or two about filmmaking, but we’ve produced hundreds of training videos that have quickly and efficiently trained teams worldwide. 

Why are Training Videos so Important?

At Team Beverly Boy, we’re huge fans of video-based training and not just because video production is our specialty, but also because video is the best way to engage a team, prepare them for what they’ll learn, and measure the success of your training initiatives. Training your employees with video is the only way that you should be focusing on delivering insight and answers for your team. Not only are they incredibly effective, but training videos also have the following benefits:

• Longer information retention.
• Stronger learning outcomes.
• Improved understanding of training.
• Self-paced learning and flexible training.
• Interactive features make training more engaging.
• Easy to monitor for management.

Images and the supporting narration that goes along with creating training videos are really what makes them so valuable because employees are going to remember what they see & hear more than what they would if they were to just read a manual. These, and many other reasons, are why training videos are so important.

Why is Creating Training Videos that are Customized Better than Off-Shelf Training Videos?

When you initially decide to switch from written training to training videos, your first instinct is likely to find training videos that you can use for your team. However, this really isn’t the best solution. Off the shelf training videos are not customized to your needs, they don’t have features that are distinctly included for your team, and they’re less likely to provide the level of detailed focus that will resonate with your audience. While pre-made training videos can be used in some, very generic and basic circumstances, if you really want your team to get engaged and to find value in the training you’re providing, a creating customized training videos is always going to be better than off-shelf training content.

Unfortunately, since off-shelf training videos lack the detail, audience focus, and customizations that will make the training effective for your team, they’re really not worth the investment. Instead, we recommend creating training videos that are uniquely customized for your training needs. This way your training videos will be:

• Focused directly on topics that are relative to your workplace.
• Created with your team’s needs in mind.
• Focused on providing knowledge that your team will find valuable and useful at work.
• Meet your specific training needs and the training objectives of your organization.
• Personalized to your organization and your team.

So while you might, initially think that the best way to immediately get started with training videos is to just find an out-the-box, off-shelf solution that works, this really isn’t ideal in most instances. The best way to introduce training videos to your team is to start with the production of top quality, professionally produced training videos that meet your team’s needs, goals, and training objectives.

Creating training videos that fall within these guidelines will help you to ensure that your employees appreciate the training you provide, get engaged, and learn exactly what it is you expect them to know. No off-shelf training program is going to provide the well-rounded training that you need for your team!

Creating Training Videos that are Customized for Your Needs

At Beverly Boy Productions, creating training videos that are customized to your individual needs is what we specialize in. From start to finish, we’ll work with you to outline your training goals and objectives, the styles and types of training videos that are going to resonate best with your team, and the next steps or stages in the process of creating training videos that are going to be valuable, engaging, and educating for members of your organization. To learn more about creating training videos rather than focusing on finding half-useful off-shelf training for your team, call Beverly Boy Productions today!