Top 5 Types of Social Media Marketing Video Content for Your Brand

Whether you’re brand new to promoting your brand on social media, or it’s something that you’ve been at for some time, it’s always good to find new types of social media marketing video content that you can use to better your brand. These different types of social media marketing video content are ideal for building brand awareness, boosting confidence in your business, and generating an overall sense of understanding among your audience as to what your brand is, why it’s important, and how it can benefit them. 

At Beverly Boy Productions, we specialize in producing social media marketing video content for businesses and brands large and small. It is our goal to help brands succeed with video content online by providing them with the tools to grow. These are the types of video content you should be producing if you want to achieve success with your brand online.

1. Live Videos on Facebook

While we don’t always advocate for Facebook live videos, this is one time where it really makes a lot of sense. When marketing your brand on social media, the use of Facebook live videos can help you to not only grow your brand but to achieve stronger audience awareness and engagement too. There are variety of ways that you can use Facebook Live video to your advantage including the use of this type of video to provide announcements to your audience, to update them on day-to-day initiatives or activities of the brand, or to incorporate live Q&A sessions that your followers will love.

2. How-to Videos & Tutorials

The “how-to” video is the most searched for type of video online. It’s no wonder than that tutorial videos are an important type of social media marketing video content for brands to utilize throughout their marketing campaigns. Consider the use of a tutorial video to:

• Educate your audience.
• Provide clear and entertaining advice.
• Incorporate key details about how to get the most out of your products or services.
• Offer insight into how to get the most out of your brand.

There are a variety of ways to incorporate a tutorial video into your social media marketing initiatives depending on your brand.

3. Short-Informational Videos

The use of short-informational videos to cover a wide variety of topics that are relative either directly or indirectly to your brand is another option for creating social media marketing video content for your brand. Consider this type of content if you’re trying to build audience awareness around your business, the products and services you provide, or other important features of your brand.

These short, informational videos are generally a great opportunity to increase social media following around your brand while producing a unique culture around your business. Consider using a variety of topics to reach a wide audience so that you can generate extreme connections within your business or brand with this social media content.

4. Behind-the-Scenes Brand Videos 

What’s you’re brand like behind-the-scenes? This is your opportunity to show off not only what your brand is like but what it takes to make your brand tick. Sharing behind-the-scenes footage, including behind-the-scenes interviews with employees, is a great way for you to build strong, lasting relationships with your audience on social media platforms.

If you’re not sure what to show, consider this type of social media marketing video content for your brand to show off the relationship that you have with your employees, to show your interactions with customers or clients, or to show off the very intricate details that occur at your office or business when clients are not there to see. This not only personalizes your brand but also brings about a sense of connection between employees and among your core audience.

5. User-Submitted Video Content

Another type of social media marketing video content that you should be considering closely for your brand is the submission of user content. User-generated content submissions account for a wide variety of the videos that are shown across many social media platforms and they should be a part of your core branding and marketing too. 

If you’re going to request videos from your audience, just make sure that you encourage your audience to submit fun, exciting, or humorous content that will connect with other members of your audience. If you’re having trouble getting your audience to commit, consider a giveaway or similar event to get the audience involved.

As you can see, there are a variety of ways that you can incorporate social media marketing video content for your brand online via platforms like Facebook, Instagram, Twitter, or other social media pages that you might have. Your job is to find what your audience is most interested in and deliver that content experience for them. Our job, at Beverly Boy Productions, is to help you succeed with your content delivery. Give us a call to learn more!