Compelling Benefits of Using Video Marketing for Your Business

Video is an incredible communication tool that has exponentially grown in popularity online over just a few short years. Today more than 82% of all consumer internet traffic is made up of video, as viewers spend upwards of 100 minutes a day watching videos from top brands and businesses that interest them. Ask any marketer about the benefits of using video marketing for your business and you’ll almost certainly be given a laundry list of examples as to how video has helped them with a project recently. 

Everything from increased organic rankings to stronger customer relationships and higher revenue can be achieved when using video marketing for your business. In fact, video is so powerful, 83% of marketers agree that they would increase their reliance on video as a key part of their marketing strategies if it weren’t for the obstacles they face in regards to resources, time, and budget required to produce professional quality video content. 

Whether you’re new to video marketing, or you’ve been including videos in your marketing campaigns for the past several years, the benefits of using video marketing for your business simply cannot be overlooked! Just checkout these amazing benefits of using video marketing for your business:

1. Increased Social Media Engagement

Social media is another important trend that can’t be overlooked. What may have started with Myspace all those years ago has certainly multiplied and expanded into something amazing. We now have multiple social media platforms to choose from, with many consumers engaging across all of the different platforms on a regularly basis. From Facebook and Instagram to Twitter, Linkedin, TikTok, and Pinterest there is literally a social media platform for everyone!

One thing all these social media platforms have in common is that they all favor video over any other form of content. In fact, these platforms and the users that engage within the platforms are the driving force behind popularity of video as a marketing medium online in many ways. Just consider these benefits of using video marketing for your business on social media platforms:

• 48% higher views on posts with video versus those that don’t have video.
• 100 million hours of video watched each day on Facebook.
• 10x more engagement on tweets that include a video versus those without.
• 21% higher interaction on Instagram video posts over images.
• 1200% more shares on video posts across social media channels more than text and images combined.

As you can see, the use of video marketing for your business on social media is not something that you should just think about. It’s something that all businesses need to move on, immediately!

2. Increased Conversions and Sales

The benefits of using video marketing for your business don’t end with social media. On your own website and within your own marketing campaigns the increased conversions and sales that can be achieved with video are exponential. Depending on how you use video to your marketing benefit, converting your audience into paying customers becomes increasingly easier as long as you focus your attention on the right types of videos. Things like customer testimonials and product demos that showcase what you offer and present your business as a trustworthy brand can help you achieve increased conversions and sales.

Just consider the following benefits of using video marketing for your business to increase conversions and sales:

• Adding video to your landing pages can lead to 80% higher conversions.
• Including video on your website can increase conversions by up to 84% as consumers admit they’re more likely to purchase after they’ve seen a branded video representing a product.
• More than half of all customers say that they purchase a product after they watch a video about it. 

Just think about how much you could increase sales if every product page of your website included a video which resulted in 50% more sales of that product for your brand?

3. Increased Consumer Trust & Relationships

Did you know that video allows you to build consumer relationships with your audience faster and more effectively than any other type of content? Not only does video help you to earn the trust of your audience, but the trust that is built through video is stronger, deeper, and more meaningful than the typical relationship that is built between your business and your core audience. In fact, 90 % of customers say that video influences their decision to purchase products or services. 

The concept of video marketing allows your business to connect with the consumer on a deeper and more meaningful level. Instead of forming a relationship that is superficial, brands are using video to share deeper, more meaningful details about their corporate culture, brand story, and everyday engagements with the target audience connecting on a significantly deeper level overall. 

4. Video Reaches Decision Makers for Higher Revenue

One of the most compelling benefits of using video marketing for your business is the fact that video represents a powerful medium for reaching executives that are decision makers and who have the ability to directly influence higher revenue for your brand. If you’re a B2B company, that sells B2B products or services, video is exactly what you need to reach C-Level execs that are ready to make important purchase decisions that stand to result in significantly higher revenue for your brand.

Just consider the fact that 72% of people, C-Level executives, and everyone in-between, would prefer video over any other media format when it comes to learning about a particular product or service. At the business executive level, 75% of C-suite executives watch work-related videos on a weekly basis with more than 59% of senior executives choosing video over written text. In fact, 54% of senior level executive workers interact with their coworkers, sharing video content back and forth with one another as they make various decisions about products and services that are important to the business or the brand. 

The benefits of using video marketing for your business are incredibly compelling. How could any business afford to turn down increased sales, higher organic reach, greater consumer trust, and stronger relationships along with higher conversions and revenue? Are you ready to start enjoying the benefits of using video marketing for your business? Give Beverly Boy Productions a call!