5 Ways Hiring the Best Consumer Product Video Firm in New York City will Increase Your Sales
Driving traffic to your website is tough. First you’ve got to have products or services to offer for sale, and then you’ve got to build a professional looking website. Then you spend all the time writing great content, and creating paid advertisements to drive traffic to your site. You’ve finally managed to generate a substantial amount of traffic to the website representing your NYC business, but you can’t seem to get anyone to convert. WHY? What if we told you that hiring the best consumer product video firm in New York City will increase your sales?
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It’s true! All you have to do is hire a professional video production agency to create videos for your business and the conversions will begin to multiply. It may sound like the most simplistic solution, and you may even think it sounds too good to be true, or too easy.
Despite all of this, hiring the best consumer product video firm in New York City is what’s standing between your website and your customers actually converting. All you need is video!
1. Google Wants You to Include Video on Your Website
In fact, it’s no longer an option to include or not to include video — just do it! Google wants to see video. Clients want to see video. Basically everyone wants to see video. Visual content increases consumer interest, drives click through rates, and improves the likelihood of a consumer making a purchase.
Hiring a professional film production crew to create video for your website can help you to rank on the first page, increase the amount of time consumers spend on your site (Google refers to this as dwell time), and generate stronger B2B relationships which can lead to backlinks (another thing important to rankings).
Adding a video to your website can increase the chance of a front page Google rank by 53 times.
2. Video Actually Reduces Overall Marketing Costs
Think that hiring the best consumer product video firm in New York City is actually going to make your overall marketing costs go up? Not when you figure in the increase of conversions that you get with video!
Many businesses have found that their marketing costs are greatly reduced as a result of their decision to hire a professional camera crew to produce videos for their brand because videos:
– Increase new customer acquisitions
– Improve lead generation
– Increase lead conversions
– Increase demand creation
3. Videos Curb Consumer Decision Making in Benefit of Your Brand
The majority of buyers report that they are more likely to purchase a product after they see a video about it or about the brand that makes the product. By showing consumers how a product is made, how it can be used, what solutions it provides, and the benefits that they can appreciate if they were to purchase the product, consumers are more inclined to follow through with the purchase intent.
In fact, video has been found highly effective in urging consumer purchases and:
– 79% of consumers state that video is the easiest way to get to know a brand.
– 55% of consumers use videos as part of their online shopping research.
– 68% of YouTube users watch YouTube to help make a purchase decision.
If your New York City business is looking for ways to expand your business online, or in-person, video can provide several additional opportunities for you to connect and engage with your audience.
Consider the use of product videos, explainer videos, comparison videos, how-to videos and various other corporate video options that can help to share the story of your business, and your products or services, with your audience. You can’t go wrong!
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4. Video Increases Overall Reach for Your Brand
Want to expand your NYC business to other markets or even other parts of the world? Video can help you to expand your reach while generating awareness for your brand.
Not only are people more likely to share video than any other form of content, people are more likely to watch video streamed online than any other format – your chance of someone seeing your videos when they are shared online is significantly higher than any other form of content.
Video can increase reach for your brand in a variety of ways. It increases brand awareness, boosts traffic, and drives conversion rates which can lead to customer feedback and reviews that further go on to increase the reach of your brand.
Videos that tell the story of your brand or the products you sell can increase engagement and reduce bounce rate for your business and:
– 45% of consumers will react after watching a video. This may mean they share it with others, or it could mean they like it or comment on it. It could also mean they make a purchase!
– Videos can generate up to 150% more reach on Facebook and 3X more engagement.
– Website posts with video have up to 20% higher views than those without.
5. Videos Create Positive Impression for Consumers
The best consumer product video first in New York City will tell you that there’s more to using video in your marketing than simply increasing conversions, it’s about how videos can be used to improve the impression that consumers have for your business and your brand and what that means in the long run.
Happy customers, and consumers that have a positive impression for your brand can increase the long-term value that your brand sees from the video content.
In fact, businesses that use video to help their customers get the most out of their products and services, and to stay connected with their brand leave customers with a positive impression.
A recent study found that:
– 71% of past customers that watched a video produced by a business had a positive impression of the brand or company after they saw the video.
– Many find it helpful to watch videos when learning about a company. In fact 64% said it helped them decide whether to purchase from a brand, or not.
– Customers believe that brands and businesses with videos are more trustworthy. 58% believe video content means a brand is more trustworthy.
Ready to hire the best consumer product video firm in New York City to start creating videos that will drive conversions for your business? Give Beverly Boy Productions a call!
