Video Production for the Billboard & Outdoor Advertising Industry

The billboard and outdoor advertising industry generates over $8 billion and has over 30,000 employees. With the anticipated post-COVID 19 economy rebound, those numbers can increase for outdoor advertisers. That said, a top-quality marketing campaign is crucial for positioning yourself to succeed among your competition. Compared to other forms of advertisement, Video Production for the Billboard & Outdoor Advertising Industry is something to consider for the 13,000+ outdoor advertising businesses across the U.S.

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There are many reasons why video production is an effective marketing strategy for outdoor advertising. With it, you bring in brand new customers while retaining your current ones. We work with outdoor advertisers at Beverly Boy Productions to create compelling promotional videos, top-quality interview videos, and customer testimonials. Our team shares your business’s products and services and the impact you have on your customers’ businesses. As a result, this engages your audience and allows you to reach your marketing and internal communication goals.

Promotional Videos for the Billboard & Outdoor Advertising Industry

Showing the world your billboards and outdoor advertisements is critical in obtaining new clients. Promotional Video Production for the Billboard & Outdoor Advertising Industry allows you to share your business with potential customers while maintaining your current ones. Prospective customers see your advertisements in an engaging video; it captures their attention. At that moment, they recognize your business and will likely return as a paying customer. 

Short and engaging videos for outdoor advertisements can keep the customers coming. They’re effective in T.V. advertising, but they’re incredibly effective across online platforms such as your own business website, social media pages, and email campaigns. Did you know that the average Internet user spends around two and a half hours on social media daily? That’s even more of a reason to utilize online video marketing. Short, promotional videos are a great way to engage viewers, increase your number of customers, and share your products across your social media outlets.

Marketing Videos for the Billboard & Outdoor Advertising Industry

When over 82% of the Internet consists of video content, it really puts in perspective how effective video marketing is. Video Production for the Billboard & Outdoor Advertising Industry is a phenomenal opportunity you can utilize in your business.

Videos are a marketing tool unlike any other. Whether you want to show off static and digital billboards or street furniture, they can truly bring your products to life.

Consider the following benefits of video marketing: 

• Spreading the word about their business, brand, products, or services
• Establishing the business as an authority in the billboard and outdoor advertising industry
• Increasing brand authenticity, building trust and credibility with clients
• Influencing buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)

This type of marketing offers a one-of-a-kind way to connect with your targeted audience, establish your authority as a business, and share your outdoor advertisements across the worldwide web. 

Training Videos for the Billboard & Outdoor Advertising Industry

Saving time and money is one thing all businesses want to do. At the same time, all companies want to train their employees efficiently. From sales representatives to accountants, you want all facets of your business to run like a well-oiled machine. Personalized training videos remove the issues that come with traditional in-person training. They give business owners and team leaders more time and money, all while learning outcomes improve for their outdoor advertising professionals.

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Also, training videos:

• Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
• Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
• Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
• Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective

Videos are a simple and accessible way to engage your outdoor advertising professionals while keeping training uniform throughout your business. 

Interview Videos for the Billboard & Outdoor Advertising Industry

You may think of the job application process when you hear interview videos. However, interview videos for the outdoor advertising industry include videos such as expert interviews and customer interviews that can benefit your business. Expert interview videos for the outdoor advertising industry are videos that feature your business’s leadership, like your CEOs and directors. Customer interviews are a different kind of interview video that share what current customers have to say about your business and its services.

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Expert and customer interviews build your business’s credibility and trust within your community. One shares the perspective of CEOs and leaders in the industry to help future customers better understand the product or service they’re receiving, while the other shares experiences they’ll have as potential customers. Ultimately, they both feature insight that will drive them toward your business and help you stand out among your competition. Video Production for the Billboard & Outdoor Advertising Industry is an incredible tool that you can use to meet your marketing and internal communication goals.