Video Production for Body Piercing Studios
A rise in the popularity and acceptance of body piercings along with increased disposable income and a newfound trust in the body piercing industry have allowed body piercing studios to grow steadily over the past several years with certain trends, such as nose piercing and naval piercing, further giving rise to industry growth. While there was a period of revenue decline, it was short and appears to have been left behind with expectations for the $516 million dollar body piercing studio industry to continue with forward momentum over the next several years. Video Production for Body Piercing Studios is a mix of promotional videos, video marketing, training, and trust-boosting interview video production that together creates a foundation of engaging, exciting video content that is essential to growing a body piercing business.
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For the nearly 10K body piercing studios found across major cities and smaller towns throughout the United States, revenue comes from a mix of both product sales & services. Piercers often sell ornamental jewelry made mostly of stainless steel as a complementary value-add to their piercing services. For most body piercing studios, video marketing & advertising is focused on driving increased traffic to the studio, generating more leads, and booking more appointments that lead to sales.
Beverly Boy Productions can help you boost organic reach for your body piercing studio and generate more body jewelry sales or confirmed piercing appointments. Our expert video production services are ideal for introducing your brand to a wide audience, building your reputation online & offline, and increasing revenue for your studio.
Promotional Videos for Body Piercing Studios
Promotional Video Production for Body Piercing Studios can focus on a variety of concepts or topics generally related to conversions. Some piercing studios choose to promote their products & services, others promote special sales or upcoming piercing events, and some choose to take advantage of promo videos as a means of demonstrating their unique piercing experience or expertise. Overall, promotional videos have a key underlying focus on generating conversions whether that means sales, piercing appointments, or some other type of conversion is up to the studio itself to decide.
Marketing Videos for Body Piercing Studios
Marketing Video Production for Body Piercing Studios focuses on more than just promoting your products & services the way a promo video will. Instead, marketing videos can be used to educate your audience on different styles & types of piercings or the jewelry that is used in each, teaching proper care & cleaning of piercings, entertaining your audience or inspiring them to consider a piercing that they may not have otherwise thought of, and to engage them with fun or interesting content that boosts hype & generates leads for your studio.
Video marketing is all about making your body piercing studio engrained into the thoughts of your target audience, so that they can’t help but to think about your practice and the services that you provide. It’s all about generating strong audience awareness and community interest in your services in order to pique interest & generate leads. In fact, video marketing can generate up to 66% more qualified leads for your studio and will help you to generate revenue up to 49% faster along the way.
Training Videos for Body Piercing Studios
Training new employees and staff to deliver the kind of engaging & interactive customer experience that you expect for your body piercing studio can take up a lot of your time, but without adequate and consistent training your employees run the risk of feeling unprepared and potentially unable to perform their responsibilities. They almost certainly will struggle to perform up to your desired standard if you don’t take the time to heavily influence their day-to-day operations as a new team member.
Training Video Production for Body Piercing Studios provides an opportunity for you to offer consistency, increased knowledge and visual ability to learn complex concepts related to safety, customer service, and the everyday responsibilities that are required of the members of your team.
In fact, training videos will:
- Improve productivity among your employees.
- Increase employee confidence in their own abilities and skills as they apply to working inside your studio.
- Reduce total training time and improve your training outcomes.
- Provide an always available, easy to navigate training program that your employees can engage with on their time & at their own pace.
There are many different ways to incorporate video training programs into your onboarding and new employee training as well as to utilize video based training to cross-train or laterally train your team and the potential benefits and results are incredible!
Interview Videos for Body Piercing Studios
Whether you’re trying to convince a new mom to trust her baby’s ear piercing with you, or you’re convincing a grown adult that you’re the most experienced piercer in the area to fulfill their wildest piercing dreams, trust is key to your business. Interview videos, especially those that focus on showcasing your past experience & expertise, are a great opportunity to build audience confidence in the services you provide and the underlying skillset that you bring to your studio.
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Beverly Boy Productions provides a wide range of expert video production services that are geared toward building up your audience, boosting their engagement, and increasing the level of confidence your target market has in your studio in order to increase sales & conversions that will drive revenue for your business. Ask us about the many services we offer in Video Production for Body Piercing Studios that could potentially help you grow your business to the next level!
