4 Virtual Event Solutions You May Not Have Considered
Scheduling events throughout the year is commonplace for many marketers and corporate branding professionals, but with times changing and both employee and attendee health concerns leading the way we plan corporate events many look toward virtual event solutions to save the day. However, when it comes to cancelling an in-person event, many overlook the potential event replacement opportunities that are readily available to serve them. These 4 virtual event solutions represent an opportunity for big brands (and small) to continue scheduling out a calendar choc-full of events despite concerns for employee and attendee health.
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#1. Virtual Conferences
Virtual conferences represent one of several ways that we can virtually connect consumer audiences with our brand without risking the health or well-being of anyone that decides to attend.
Similar to an in-person conference, a virtual conference is built around the speakers and sessions that engage attendees and capture qualified leads.
Virtual conferences allow attendees to participate in many of the same activities that would take place at a live, in-person event such as watching keynote speakers, engaging in Q&A sessions with top speakers, and networking with other attendees.
Solutions
Virtual event solutions that are required in order to produce a virtual conference include camera crews, complete with lighting and sound, keynote speakers, and of course an event planner to head up the planning and execution of the virtual event.
Those that think outside the box and include active opportunities for attendees to engage with others involved in the event through quizzes and chat sessions or interactive games get kudos for making a virtual event feel as much like an in-person event as possible.
#2. External Hybrid Events
Similar to a virtual conference, the external hybrid event is a virtual event that is held outside of your organization and represents a specific niche such as a virtual industry conference or a virtual niche conference, for example a Web Developer’s Conference or a Pet Lover’s Conference.
External hybrid events utilize a mix of virtual video production techniques to deliver content that helps attendees to feel as if they are actively engaging in the conference in-person, even though they can attend from their home or anywhere really.
External events require careful planning to ensure attendees engage easily with the content that is delivered and that they have the same level of appreciation for the experience.
Virtual event solutions required to kick of an external hybrid event with ease include the help of a professional virtual event video production crew, a mix of keynote speakers or presenters, and an event planner that is prepared to deliver an engaging, interesting mix of activities to keep attendees engaged and enjoying the experience.
#3. Internal Hybrid Events
Hosted internally, such as employee training sessions or company wide meetings, the internal hybrid event is a virtual event that delivers an internally shared message without gathering employees in the same place and risking health and safety.
Internal hybrid events utilize a mix of production and planning to deliver the corporate message via virtual sessions.
Many organizations forget that they can host virtual events like this to get employees motivated for upcoming sales, to deliver training, to execute department meetings, or to host company wide town halls just as would normally be done in person.
Virtual event solutions that can deliver this level of internal hybrid event experience include a professional event production crew to set the visual tone for the event and a host to plan and execute the event.
Much like an in-person event, an internal hybrid event requires scheduling and planning to ensure all parties that should be engaged are ready and available.
#4. Webinars
Webinars are the grandfather of virtual events, something we’ve been doing since long before COVID-19 changed the way we do events.
Webinars are a virtual event solution that lasts usually somewhere between 45 and 90 minutes in which time all sorts of information about a product, service, business, or brand is delivered.
The most engaging webinars feature a healthy mix of keynote speaker engagement as well as visual graphics and pre-recorded clips that deliver an engaging event that attendees enjoy being a part of.
Webinars require video conferencing as well as tools to incorporate the use of both present video and pre-recorded clips, attendee chat features, Q&A sessions, and clickable elements for engagement.
Planning
Webinars have done well for several years now and are an ideal way of delivering one-way content to a pre-defined audience from a completely virtual location.
Virtual event solutions like the webinar are effectively executed with planning, early promotion to generate attendee presence, and the help of a virtual event production company that can help you incorporate a healthy mix of pre-recorded video into the webinar for an engaging experience.
You may not be able to host in-person events at the magnitude that you once could, but that hardly means you have to shut down or eliminate events from the calendar all together.
Virtual event solutions, such as webinars, virtual conferences and a mix of both internal and external hybrid events can be used to fill your calendar with engaging event opportunities for the rest of the year.
Need help producing top quality footage for a virtual event? Beverly Boy Productions specializes in virtual event video production. Our virtual event solutions represent a mix of production, creative planning and engaging opportunities that will keep your audience interested and satisfied throughout your virtual event.
Don’t cancel your events or leave your calendar empty – Give Beverly Boy Productions a call and start planning a virtual event that’s right for you and your audience.
