What is Instructional Video Production?
Instruction video production represents the creation of a step-by-step video strategy, script, and storyboard as well as the desired shot-list for filming and editing of your instructional video which outlines the clear, concise steps that the viewer can follow in order to use a product or service.
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Instructional videos are some of the most highly searched types of content online making up more than 45% of all video searches. These highly engaging, informative videos typically demonstrate how to use a product or service with step-by-step, easy to follow instructions that the audience can clearly articulate.
Instructional video production represents the creation of strategy, script, storyboard and shot-list as well as the filming and editing of step-by-step, easy to follow instructions which clearly articulate how to use a product or service.
Instructional videos can be used to increase customer knowledge of products or services, boost post-purchase satisfaction, and minimize customer service inquiries with questions on how to get the most out of products or services that a business may offer for sale.
These videos are:
- Simple, clear, and concise. Offering easy to follow instructions.
- Can be fun, engaging, and exciting to watch.
- Deliver product or service instructions that will inspire brand loyalty.
- Offer detailed information with the support of audio and visual aids that cannot be provided in a written manual.
What is Instructional Video Production?
Instructional video production typically involves the strategy and creation of an instructional video script that follows the desired tone and voice of the company while delivering the intended dialogue and narration of a step-by-step process in which the audience can learn how to use a product or service.
Instructional video production represents the start to finish approach to creating an instructional video from concept creation to post-production editing.
The instructional video production process includes a variety of steps that come together to create an easy to follow, instructional video that your audience will appreciate.
The steps to creating an instructional video include:
- Selecting a key message that the audience will relate with.
- Choosing how to demonstrate a product or service.
- Determining the on-screen talent that will deliver the instructions. Will you show hands, full person, or something entirely different?
- Deciding whether a voice-over will be required or if there will be any narration of the instructions.
- Identifying the appropriate filming location.
- Securing the filming location and camera crew for the desired shoot day.
- Preparing a shot list and storyboard that outlines the appropriate elements of the video.
- Filming the video on location.
- Editing the video and adding text graphics or other effects to make it interesting and engaging for the audience.
Why is Professional Instructional Video Production Important?
Instructional video production represents an opportunity for your business to share detailed, visual instructions on how to get the most out of your products or services. These videos can connect with your target audience, reduce post-purchase frustration, and help prospective clients see how they could benefit from a particular product or service you offer.
Hiring a professional crew to help with instructional video production is important. This is your opportunity to set your business apart from the competition. Delivering a clear, concise message that your audience can connect with is the primary goal.
A professional camera crew will bring:
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- Professional film gear and equipment.
- Experience in animation, special effects, and other techniques that will make your video more engaging.
- Lighting that will provide a cinematic appearance to an otherwise dull video.
- Professional talent that can deliver exceptional quality for your video.
To learn more about instructional video production, or to hire a professional team to get started, give Beverly Boy Productions a call at 888-462-7808!
