Video Production for Trade & Technical Schools in Columbus
The trade & technical schools industry is well accustomed to the ebbs and flows of the industry’s growth instability that tends to be countercyclical with the U.S. economy. As the economy grows, trade schools see a decline in admissions, and when the economy shrinks, trade and technical schools see admissions rise.
Nonetheless, video marketing for the trade & technical school’s industry is a requirement if any school wants to stay relevant and attractive to students and the larger audience. Video Production for Trade & Technical Schools in Columbus is at the core of marketing for schools interested in increasing their program admissions and getting a larger market share of this $14 billion-dollar industry. Talk to us today if you also require our video services in Whitehall, Grove City, Blacklick Estates, and Worthington.
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Trade & technical schools employ 103K+ people across 8K+ schools and vocational centers. Programs range from cosmetology and barber schools to flight training, apprenticeships, and technical trades including medical technicians, firefighters, and electronic equipment repair. Students engaged in vocational learning are as diverse as the trade schools themselves.
At Beverly Boy Productions, our teams have the experience needed to offer a variety of professional video production services for trade & technical schools interested in staying a step ahead of the competition. Our strategy includes the production of many different styles and types of video content for trade & technical schools including short promos, marketing videos, training videos, and customer or niche specific expert interviews. We can also sit down with you to develop a brand-specific video content strategy that will help you to effectively market your trade, technical, or vocational school or program.
Promotional Videos for Trade & Technical Schools
Promoting your trade or technical school with video is an effective way of growing your digital presence and expanding your vocational program to a larger audience. Promotional Video Production for Trade & Technical Schools in Columbus includes the production of a variety of video content that your institution can use to generate increased brand awareness, audience understanding of programs and service offerings, and sales.
For maximum reach and engagement, most brands publish short promotional videos on social media platforms such as Facebook, Instagram, TikTok and Pinterest, and longer video promos on the website or corporate landing pages. Take advantage of the benefits of promotional videos to entice new viewers who will eventually become paying students. Contact our local office today if you also require our videography services in nearby counties like Licking County, Madison County, Pickaway County, and Union County.
Marketing Videos for Trade & Technical Schools
The focus for video marketing and brand promotions is to share details about trade and technical school programs in an attractive and inviting way to a target audience that is looking around for schools offering technical courses. Marketing Video Production for Trade & Technical Schools in Columbus will present any type of school program in the best light on social media, landing pages, in email campaigns, and across both television and digital media.
At Beverly boy, we are reliable in providing professional video production in Columbus for Trade and Technical schools for a variety career fields like the following:
- Electrician
- Plumber
- Utility Technician
- Carpenter
- Auto Mechanic
- HVAC Installer
- Dental Assistant
- Paramedic
- Plant Operator
Some of the key benefits of using marketing videos for trade & technical schools include:
- Prolonged presence on social feeds.
- Improved reach on search engines.
- Increased student engagement and exposure of school programs.
- Improved customer confidence.
- Increased conversions and sales.
You can achieve a lot of goals for your school with the production of marketing videos that can increase the awareness of your institution in the trade & technical school industry.
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Training Videos for Trade & Technical Schools
Schools provide training for the staff that work at the schools and vocational programs, as well as training for students. Training Video Production for Trade & Technical Schools in Columbus, therefore, needs to be different and specific to an audience. For example, you could handle the production of industry specific training videos for employees working at the school or trade organization, as well as for students planning to acquire new trade or technical skills. Once you check out customer testimonials from institutions using video, you may understand why video training is essential for trade & technical schools.
Schools utilize training videos for various reasons including:
- Videos provides more room for engagement with students and they also make trainees more interested with the training program.
- Videos increase information retention by recollecting up to 90%of the training material, compared to less than 20% recalled from a written training manual or book.
- Videos are easily accessible by staff and students. Trainees can watch videos from anywhere, anytime. And video is easier to digest than written training, particularly because upward of 30% of U.S. adults read below average level.
- Videos are easily shared across trade schools and organizations so that the training content can be accessible by students or employees from all over the country.
Additionally, video training boosts training outcomes for trade & technical schools without adding any extra training costs. So, if you want to run a highly effective training program that will be valuable to employees, staff, and students, contact us today. We also service institutions in 43004, 43035, 43068, 43119, or 43137.
Interview Videos for Trade & Technical Schools
Interview videos are valuable forms of marketing media produced for trade & technical schools. Interview videos can constitute both customer interviews that help new customers develop trust in your products, as well as expert interviews that will position your school as an authority in the field. Once you publish interview videos on social media, you will achieve great results like increased social media following.
You can use interview videos and other forms of video marketing to promote your institution above other trade & technical schools that operate in your region. For more on how can leverage on Video Production for Trade & Technical Schools in Columbus to soar above the rest, contact Beverly Boy Productions today.
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