Video Production for Trade & Technical Schools
The trade & technical schools industry is one that is accustomed to an ebb and flow of growth and subsequent declines that tend to be countercyclical with the U.S. economy. As the economy does well, trade schools see a decline in admissions, and when the economic client is uneasy, trade and technical schools see admissions rise. None the less, video marketing for the trade & technical schools industry is an essential practice that keeps the school fresh in the minds of the consumer audience. Video Production for Trade & Technical Schools is an essential function of marketing for schools interested in staying ahead of their competition in this $14 billion dollar industry.
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Trade & technical schools employ upwards of 103K people across more than 8K schools and vocational centers. Programs range from cosmetology and barber schools to flight training, apprenticeships, and technical trades including medical technicians, firefighters, and electronic equipment repair. Students engaged in vocational learning are as diverse as the trade schools themselves.
At Beverly Boy Productions we provide a variety of professional video production services for trade & technical schools interested in staying a step ahead of the competition. Our strategy includes the production of many different styles and types of video content for trade & technical schools including short promos and marketing videos, training videos, and customer or niche specific expert interviews. We’ll help you develop a brand-specific video content strategy that’s best for your trade, technical, or vocational school or program.
Promotional Videos for Trade & Technical Schools
Promoting your trade or technical school with video is essential to digital growth and expansion of your vocational program. Promotional Video Production for Trade & Technical Schools includes creation of various types of video content that can be used to generate increased brand awareness, audience understanding of programs and service offerings, and sales.
Short promotional videos are often distributed on social media platforms such as Facebook, Instagram, TikTok and Pinterest while longer video promos can be reserved for the website or corporate landing pages. Targeting the emotions of the end user, promotional videos entice viewers to interact with a brand and ultimately to become paying customer or clients.
Marketing Videos for Trade & Technical Schools
Much of the focus for video marketing and brand promotions is to share details about trade and technical school programs with a target audience for increased consumer engagement and ultimately more sales. Marketing Video Production for Trade & Technical Schools spans many different potential categories and may come across on social media, landing pages, in email campaigns, and across both television and digital media.
Marketing videos for trade & technical schools can have the following key benefits:
-Increased visibility across social feeds.
-Improved reach on search engines.
-Increased engagement and exposure.
-Improved audience trust.
-Increased conversions and sales.
The production of marketing videos can have distinct impacts on audience awareness, and brand growth for businesses in the trade & technical school industry.
Training Videos for Trade & Technical Schools
Training is essential for trade & technical schools. Schools provide training both for the staff and employees that work at the schools and vocational programs as well as training for students. Training Video Production for Trade & Technical Schools, therefore, can take on many different forms including the production of industry specific training videos for the purpose of work at the school or trade organization as well as for the purpose of gaining new trade or technical skills.
Schools choose to utilize training videos for a number of reasons including:
-Videos engage students better and keep employees interested in the instruction being taught.
-Videos increase information retention with up to 90% of material being recalled after a video is watched compared to less than 20% recalled from a written training manual or book.
-Videos improve accessibility for students. Not only can videos be watched anywhere, anytime, but video is easier to digest than written training, particularly because upward of 30% of U.S. adults read below average level.
-Videos are easily shared across trade schools and organizations so that more students or employees can engage in the training content.
Additionally, video training improves outcomes for trade & technical schools without adding to training costs or overall training times. The result is a more highly effective training program that delivers significant improvements for employees, staff, and students.
Interview Videos for Trade & Technical Schools
Interview videos are another major form of marketing media produced for trade & technical schools. Interview videos may include both customer interviews that boost credibility and trust, as well as expert interviews which boost authenticity and authority. Brands use interview videos to grow their social media following, increase consumer awareness and generate increased conversions across the brand.
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Together, these, and many other forms of video marketing are essential to trade & technical schools looking to remain ahead of the competition regardless of industry economics or current stance of the economy. For more on Video Production for Trade & Technical Schools, contact Beverly Boy Productions.
