Video Production for the Retirement Community Industry
The retirement community industry generates over $75 billion and employs over 1,000,000 personnel. Considering the anticipated post-COVID 19 economy rebound, those numbers can increase for retirement communities. An effective marketing campaign is essential for targeted marketing and positioning yourself to succeed among your competition. Compared to other forms of advertisement, Video Production for the Retirement Community Industry is a crucial consideration for the 50,000+ nursing homes across the U.S.
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Video production is an effective marketing strategy for retirement communities. It allows you to reach potential residents while retaining current ones. At Beverly Boy Productions, we work with retirement communities to produce powerful promotional videos, expert interview videos, and customer testimonials. Through video production, our team shows the world the services your business offers and the impact you have on families. This, in turn, engages your audience and allows you to reach your marketing goals.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community is crucial in reaching new residents. When promotional videos keep it in the spotlight, it also retains current residents. Promotional Video Production for the Retirement Community Industry engages your target audience, making it likely for them to recognize your business and return as a paying customer.
Promotional videos for retirement communities work by being short and captivating. While they indeed work for television, most brands distribute promotional videos across online platforms. These include your own business website, social media pages, email campaigns – anywhere you expect your target audience to utilize their time online. The average internet user spends nearly two and a half hours on social media, and that number is only expected to increase. A short but effective promotional video on your social media page could increase engagement, invite new residents, and efficiently share your business with the world.
Marketing Videos for the Retirement Community Industry
Video Production for the Retirement Community Industry is as crucial as any other industry. With over 82% of the internet consisting of video content, this is an unbelievable opportunity you do not want to miss out on.
Whether you’re a continuing care community, a nursing home, a village, or something entirely different, video marketing is an excellent way to help families find your business. Some of the many benefits of video marketing include:
- Spreading the word about their business, brand, products, or services
- Establishes the business as an authority in the retirement community industry
- Increases brand authenticity, building trust and credibility with clients
- Influences buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video marketing offers a unique way to build trust with your audience, inform potential customers, and share your product or service across almost any platform, from social media to your own website.
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Training Videos for the Retirement Community Industry
Training in the retirement community industry is crucial in keeping the wheels of your business turning. Brand new senior care professionals may come and go like a revolving door. Personalized training videos remove the issues that come with traditional in-person training, allowing business owners and leaders to save time and money while improving learning outcomes for their senior care professionals.
Indeed, training videos:
- Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
- Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
- Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
- Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Videos are an easy and accessible way to engage your senior care professionals while keeping training consistent throughout your business.
Interview Videos for the Retirement Community Industry
You probably think of applying for a job when you think of “interview videos,” but interview videos for the retirement community industry also includes other types of videos. Expert interview videos for retirement communities are videos that share the perspective of your business’s team and industry leaders. On the other hand, customer interviews are another variety of interview videos that allows your targeted audience to hear what current customers have to say about your business.
Both of these types of videos can build credibility for your business and increase trust and understanding with your prospective customers. They share insight from professional perspectives as well as a point of view they can relate to. Whether you’re interested in sharing your company’s leadership or what your customers have to say about your business, interview Video Production for the Retirement Community Industry is a unique way to help your senior care facility stand out above the rest.
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