Video Production for the Remodeling Industry
Rising housing prices have long been known to drive up demand for remodeling services and renovations across the United States residential and commercial building sector. An industry that is favorably impacted by rising home prices and lack of new-home construction, the remodeling industry represents a $131 billion dollar market that employs approximately 790K people who provide a range of remodeling and renovation services including home improvements, additions, maintenance work, alterations, and repairs.
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Video Production for the Remodeling Industry focuses on a mix of tasks including building up consumer awareness around home renovation and remodeling projects and opportunities, as well as on the training of employees and contractors within the industry.
Promotional Videos for the Remodeling Industry
Promotional Video Production for the Remodeling Industry can drive up industry-specific leads and boost revenue for remodeling and renovation brands. Remodeling businesses that understand the value of video promotions amid this competitive industry stand to gain significant market share by educating consumers and boosting their confidence in industry-related technologies and projects that can lead to increasing home prices and equity.
Whether you’re a specialty brand that focuses solely on kitchen and bath renovations, or you’re an independent contractor that provides multifamily apartment maintenance & repairs, promotional videos can help you target a unique audience base with your services and promotions to drive leads for your business. Promotional videos are a great way to:
- Increase audience recognition.
- Improve consumer understanding of your service offering.
- Boost trust & commitment.
- Drive leads & revenue for your brand.
In an industry as competitive as the home remodeling and renovation industry, you simply cannot overlook the power of promotional video production for your remodeling brand.
Marketing Videos for the Remodeling Industry
Marketing Video Production for the Remodeling Industry focuses on a variety of tasks including the creation of expert content that drives consumer interest and engagement and the creation of lead magnets which improve audience buy-in for various remodeling services and activities. As a professional home remodeling business, you need access to high-quality marketing videos that represent your brand.
Marketing videos for your remodeling business can:
- Provide time-lapse aerial shots that highlight past projects to help prospective customers see the value in your offer.
- Feature your experience and expertise in remodeling processes and procedures that are essential to home renovation projects & to driving customer buy-in.
- Provide eye-catching footage of industry-specific projects in plumbing, carpentry, flooring, painting or a variety of other remodeling projects that your customers are looking for.
- Create an open line of communication between your business and your prospect to drive leads & close more construction remodeling deals.
If you haven’t already started producing construction remodeling videos for all of your marketing and advertising campaigns, you could be quickly falling behind your competition. Now is the time to get started and to grow your audience with quality, expert produced video content that represents your remodeling brand.
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Training Videos for the Remodeling Industry
Within the construction and remodeling industry worker injury is a common occurrence and for about 3.5 out of every 100,000 people, fatal injury or accidents occur. Whether you provide custom home renovations, kitchen and bath remodeling, or any other remodeling services, training is absolutely essential to reducing your risk and the risk of your workers when operating heavy machinery, working on ladders, or otherwise performing potentially dangerous work-related tasks on the job.
Training Video Production for the Remodeling Industry can have several major benefits for the business including:
- Greater employee interaction and learning.
- Up to 65% stronger retention of training content over written training manuals.
- Improved employee reach and interest.
- Reduced training times.
- Reduced training costs.
Experts in the remodeling industry appreciate the value of training videos which provide detailed & consistent training for employees in the industry without requiring more time or effort from key leaders or members of the team. Training videos have been found to improve employee satisfaction with the work environment, reduce workplace injury risks, and result in stronger contractor knowledge retention for the important tactics and tricks of the trade that you expect your workers to fully understand.
Interview Videos for the Remodeling Industry
Expert interview videos can improve consumer trust as you build credibility and authority for your remodeling business. Whether you interview your lead installer on expert techniques in bathroom renovations or tile installation, or you’re interviewing the project manager that is responsible for your latest home addition project, these kinds of videos draw the attention of your audience and build up a sense of authority for your brand.
Expert interview videos are not the only kinds of interviews that we find to be incredibly valuable for remodeling businesses. The customer or client interview is another very important piece of video content that can be collected for the use in a case study or testimonial style video project. Consider these, and the many other forms of expert Video Production for the Remodeling Industry discussed today if you want your business to grow, generate leads, and achieve success online.
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