Video Production for the E-Commerce & Online Auctions Industry
The e-commerce & online auctions industry is a rapidly growing $628 billion dollar market that represents hundreds of thousands of businesses which sell merchandise online. Vendors utilize the internet to sell clothing, medication & home healthcare aids, food, beer & wine, home & office components, media, sporting goods and a wide variety of other goods across many markets.
Video Production for the E-Commerce & Online Auctions Industry includes the creation of promotional videos, marketing media, and expert interviews as well as training videos that are utilized in the growth & establishment of productive work environments across these brands.
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Amid this incredibly competitive industry, consumers seek to purchase a mix of everyday items and high-ticket products, often seeking the lowest possible price they can find online. E-commerce & online auction brands, therefore, are faced with the task of providing simple, efficient ordering processes, low-costs, and fast shipping of the products they sell online.
The industry has grown consistently both in times of economic growth and in times when the economy is less than ideal, largely because consumers continue to seek products at prices that beat out the brick-and-mortar competition. At Beverly Boy Productions we work with online shopping brands such as Amazon, e-commerce businesses, and online auctions such as eBay to provide professional video production services for the e-commerce & online auctions industry.
Promotional Videos for the E-commerce & Online Auctions Industry
Promotional Video Production for the E-Commerce & Online Auctions Industry represents the creation of short, impactful videos that draw audience attention, increase brand recognition and influence conversions among consumers. E-commerce brands utilize promo videos on their product landing pages to boost consumer confidence & generate higher conversions, but promotional videos can also:
- Engage prospective customers and clients.
- Explain products that are complex or difficult to understand.
- Reinforce existing branding for products or for the business itself.
- Introduce events, sales, and special promotions.
- Promote free offers, trials, downloads, or other resources relevant to the brand.
Promotional videos share the unique offers provided by your e-commerce or online auction brand with consumers encouraging their support and commitment to purchase from your brand.
Marketing Videos for the E-commerce & Online Auctions Industry
Marketing videos take the basic energy of a promotional video a step further to education your audience, increase their recognition of the business, and generate sales. Video marketing can help you promote your products, boost relevance for your online auction or e-commerce brand, and build consumer confidence which is essential to generating increased revenue.
Consumers are more interested in video content than any other format of media, in fact, 86% of consumers state they would like to see more video from the brands they are interested in, and 51.7% of consumers aged 16 to 64 state that their primary purpose for using the internet is to watch videos. If you’re not producing marketing videos that deliver key insights and offers relative to your e-commerce & online auction products, you’re potentially missing this entire market and leaving money on the table!
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Training Videos for the E-commerce & Online Auctions Industry
Training Video Production for the E-Commerce & Online Auctions Industry represents a unique approach to ensuring employee productivity & understanding of the responsibilities that come with a position within your e-commerce brand. Producing training videos for your team can not only improve consistency in training, but will also:
- Make training more accessible for your team.
- Make training more engaging.
- Deliver an interactive training experience that employees will recall long-term.
- Improve employee productivity.
- Increase likelihood that employees will share training modules with others team members.
- Improve overall training outcomes.
As an e-commerce brand or online auction that is trying to cut costs and keep product prices as low as possible for consumers, training videos are essential. They’ll save you money over delivering in-person training programs, and they’ll cut back the total amount of resources and time required to train your team.
Interview Videos for the E-commerce & Online Auctions Industry
As you move your audience down the conversion funnel, focusing on building trust will be essential to driving sales. Interview videos that share expert knowledge from members of your team or niche-specific entrepreneurs in your industry can be exactly what you need to build a sense of authenticity and confidence for your audience.
At Beverly Boy Productions, we work closely with you to create expert interview videos and customer interview videos that can be used in case studies, testimonials, and a variety of other video projects that are aimed at boosting consumer confidence & trust in your brand. It’s all part of our Video Production for the E-Commerce & Online Auctions Industry that we offer to ensure your success as a business both online, and off!
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