Video Production for Gas Stations

Economic growth, rising per capita income levels, and an increase in the worldwide price of crude oil have contributed to rising revenue for gas stations despite the struggles many endured during 2019 & 2020 as a result of COVID-19 closures & reduced traffic on the roads. The $138 billion dollar industry is expected to continue growing over the next several years thanks to a rise consumer interest in convenience style stores even despite a rise in the popularity of fuel-efficient & electric vehicles which could impeded fuel sales. Video Production for Gas Stations is an important aspect of the marketing & promotions of the store that can help to boost local audience awareness & increase sales.

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Gas stations that take interest in expanding their services beyond fuel sales to provide consumers with access to retail style products, repair services, and replacement parts or car accessories are likely to achieve the highest revenue increases over the next several years. This is exhibited in the rising number of retail & convenience style gas stations such as Buc-ee’s, Race-Track, KwickTrip, Loves, and the many other mini-marts that can be found across the country offering so much more than just fuel.

Beverly Boy Productions specializes in the production of expert video products that can help your gas station achieve its marketing & advertising goals. Our video production specialists will assist in the creation of promotional video content, video based training programs, and expert interviews that can be used to assist your gas station in building a digital reputation for itself that speaks volumes to your target audience.

Promotional Videos for Gas Stations

Promotional Video Production for Gas Stations is largely focused on sharing quick information & insights into the fuel store’s key offers, upcoming sales, fuel options, and key amenities. With a short, engaging promotional video, your gas station can reach a wide, targeted online or television audience with its messaging of convenience, accessibility, and necessity delivering services.

Promo videos can be shared on television, on social media platforms such as Facebook or Instagram, and on your own corporate website or landing pages to ensure audience engagement & hype that is essential to drawing visitors into your brick and mortar location. Since viewers spend upwards of 16 hours online watching videos each week, it’s fitting to promote your gas station online to your target market if you’re ready to increase awareness & boost sales.

Marketing Videos for Gas Stations

Marketing videos for gas stations are another essential aspect of building reputation & audience trust online, and all of this will transfer to increased sales and revenue for your brick & mortar locations. In fact, gas stations can use video marketing for a variety of important tasks associated with digital marketing & advertising. Consider marketing Video Production for Gas Stations if you want to:

• Increase leads & sales through landing page conversions of up to 80% or more.
• Drive immediate increases in social media reach & shares of 1200% or more.
• Explain complex products or services in a visually detailed & engaging manner.
• Draw local consumers closer to your store and encourage their support for your brand.

If you’re thinking, gas is a necessity, why would anyone want to watch videos about a gas station online, consider the following:

• Consumers recall up to 95% of a message contained in a video compared to less than 10% when it is in a written ad.
• 86% of consumers want to see more video content from brands they engage with in person.
• 91% of marketers state that the pandemic has made video more important than ever for businesses & brands.

In other words, all kinds of businesses and brands can benefit from the advertising provided via video, including gas stations & convenience stores like yours!

Training Videos for Gas Stations

As a gas station owner, you likely fast an average employee turnover rate of somewhere between 55 & 75%  if you’re lucky, and if you’re one of the less fortunate gas station owners, your turnover might even be over 100%. That equates to a whole lot of hiring & training every year, every month, or even weekly in some cases.

To cut back on training costs, and to streamline your training process, consider the use of expert produced training videos. Training Video Production for Gas Stations can help to:

• Improve training outcomes so that your employees feel more confident in their roles & less likely to leave due to a lack of training.
• Reduce training time and minimize the need for shadowing or management training.
• Improve knowledge retention for employees by providing audio, visual & interactive path-based training that is ideal for all learning styles.

Training videos can be used over and over again ultimately saving thousands or more over the course of the time they are used for your gas station and, they’re going to save you a ton of time!

Interview Videos for Gas Stations

As a gas station owner, you probably face scenarios where you have to boost trust among your audience so that you can generate the consistent traffic to your station that is essential to generating revenue & sales. How do you achieve this goal with video?

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Expert interview videos, particularly those that showcase your background, history, experience & credibility, are a great way to build trust among your target audience and to increase the likelihood of your viewers sharing their excitement & trust in your store with their friends, family or loved ones. This will help you to convert more viewers into visitors and paying customers into your gas station. Ask Team Beverly Boy about interview Video Production for Gas Stations like yours and the many other ways that you can put video content to work for your convenience store.