Video Production for Auto Parts Stores
Auto parts stores are struggling to achieve expected growth much like many other brick and mortar storefronts due largely to ecommerce sales and the influx of access for consumers to make purchases from retailers that provide auto parts online. Despite huge revenue gains that occurred in the five years leading up to 2022 due largely to rises in per capita disposable income, auto parts stores did experience some setbacks due to COVID-19 and they’re still struggling to overcome and rebound. Video Production for Auto Parts Stores can boost consumer confidence in storefronts, improving knowledge and awareness, while driving sales across this competitive $74 billion dollar industry.
Savvy auto parts stores are going to focus on building out their inventory and pushing immediate access to auto parts that consumers would need in a pinch rather than focusing too much time on providing maintenance parts or products that could potentially otherwise be ordered online with a wait. As the industry is forecasted to rebound thanks largely to aging fleet vehicle groups and total overall mileage that is expected per vehicle on the roads, many auto parts stores will focus their sales on repair parts, critical components, and performance parts & accessories.
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At Beverly Boy Productions, we work closely with auto parts stores to provide expert video production services that can increase community recognition of the brand and bring in more consumers that require immediate access to car and trust parts, maintenance items, accessories, and repairs. Our videos include promotional & marketing clips, expert interviews that build up audience excitement and trust, and training-videos that can reduce total training resources need for auto parts stores to bring on new and excited members of the auto parts team.
Promotional Videos for Auto Parts Stores
Promotional Video Production for Auto Parts Stores can take on many forms and formats focusing on car brands, dealership promos, sharing customer testimonials, and delivering engaging content that can be shared across social media to boost consumer interest. Whether you’re promoting to new car owners that are looking for accessories to go into their vehicle, or you’re more interested in pushing parts and services that can help existing dealerships and owners to make or avoid necessary repairs and maintenance, short, powerful, and catchy promo videos can help.
Marketing Videos for Auto Parts Stores
First impressions are everything! If you’re not marketing your auto parts store with video, you’re probably missing out on tons of first impressions that you could be making online, before anyone ever enters your store. Why does this matter?
Because 55% of consumers engage in video before they make purchase decisions. Additionally:
– Viewers retain 95% of the messaging that they see in video.
– 96% of people have watched an explainer video representing a product or service before making a purchase.
– 84% of consumers would like to see more videos from the brands they trust.
– 68% of consumers prefer video over any other form of content to learn about products & services.
In other words, if you’re not using marketing videos to get your auto parts store in front of your target audience, you’re probably not giving them the type of content they want, you could be missing out on a huge audience segment, and you may even be losing sales.
Training Videos for Auto Parts Stores
As an auto parts store, you’ve got to train new hires often because you almost certainly deal with a relatively high employee turnover rate. Training Video Production for Auto Parts Stores can reduce the amount of resources that you put into training new employees without jeopardizing your program or minimizing the total amount of information that you provide to the new member of your team.
In fact, training videos have the power to:
– Save you time and money.
– Improve your employee’s productivity.
– Increase employee commitment and trust in your brand.
– Boost employee satisfaction with your business and minimize their overall turnover rate.
– Improve employee knowledge retention.
Whether you’re training in sales, customer service, or general operations of your auto parts store, training videos are key to keeping your employee training and onboarding programs consistent, effective, and efficient.
Interview Videos for Auto Parts Stores
Ultimately, customer loyalty is going to be one of the leading factors to driving consistent revenue for your auto parts store. Interview videos, the share the expertise and experience of the professionals behind your auto parts store, can help you to share important insights with your target audience that will build their confidence in your brand.
Expert interviews can provide your audience with important details that will help them feel comfortable with their decision to shop from or otherwise support your store. Consider sharing expert insights on car or trust parts & accessories, video brochures that represent your store, interviews that show off your working relationship with other members of the auto parts manufacturing or car maintenance industry, and a variety of other insights that can build up customer loyalty as you market your brand.
[blog-contact email=”email” label=”Get an Auto Parts Store Video Quote!”]
At Beverly Boy Productions we’ll work with you to promote, market, and share your auto parts store online as well as to boost audience commitment and trust in your business. Our expert video creation services, and training video creation, are all essential elements that are part of our Video Production for Auto Parts Stores that can help you grow, achieve your goals, and surpass your competition in this incredibly competitive market.
