How Do You Make a TV Commercial?
The most effective television commercials are often those that are most creative, thought-provoking, and outside the box, amazing. Billions are spent on television advertising every year with the hope or expectation that the money spent will result in substantially more ROI than what is put into or invested into the production of the commercial. Whether advertising products, services, or something entirely different, targeting, planning, and execution are keys to success. How do you make a TV commercial?
You plan. You Target. You Execute.
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Step 1: Develop Your Concept
Let’s face it, television advertising can be expensive and is something that a lot of brands can’t even imagine getting into just yet. Those that do have the budget to purchase a time spot on TV know the value of planning the big idea so that the commercial is highly effective and delivers a significant ROI.
You’ve got to have a big idea that nobody else is using already when you produce a TV commercial, otherwise, your ad will get lost in the noise.
Sometimes, a great idea is all it takes — you don’t always need expensive special effects or graphics. Start with a great concept!
Step 2: Write the Script
Every commercial need a script. If you’re asking, how do you make a TV commercial, and you are expecting an answer that does not include a script– you’re already on the wrong track!
Script out your idea, define the tone and pitch. Come up with some examples of other commercials that achieve a similar style or balance that you’re interested in and share it with your production company.
Make sure that your script is set up such that the first 3 seconds capture your audience’s attention. You won’t have long to connect and grab their focus — make it count! Not only that, but make sure that your script doesn’t go over your estimated time slot for your commercial; this is generally 30 seconds, 50 seconds, 1 minute, or some other amount of total time.
Step 3: Hire a Professional Production Company
Once you’ve got your idea and your basic script is ready to go, hire a professional production company like Beverly Boy Productions to help you produce your commercial. Nobody knows how to make a TV commercial better than the professionals at Team Beverly Boy! Give us a call, we’ll guide you through the next steps of the process and see your commercial through to success!
The production company will determine whether you need actors or extras, set a production timeline for your TV ad, and spend time handling all of the important aspects associated with writing, shooting, editing, and even distributing your television commercial.
In fact, hiring a professional production company to support your efforts to produce a TV commercial will take a lot of the heavy lifting off your back.
The production crew will:
- Hire cast and crew to work on the commercial.
- Secure the shoot location or studio hours needed for production.
- Schedule the production and stick to the timeline for completion.
- Create the shot list and other essential documents for a successful Shoot.
- Sync audio files and music for your video.
- Incorporate essential Call to Action elements and information into your commercial.
- Work with you to schedule your TV commercial distribution for maximum exposure and impact as well as ROI.
Want to learn more about Beverly Boy Productions and our TV commercial production services? Give us a call!
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