Why You Should Know How to Make a Tutorial Video for a Website

Instructional video or tutorial videos for a website are a great addition to your content mix that can add value for your visitors. And, since 87% of users state they use YouTube to help them figure out how to do things, instructional videos are not only beneficial to the user but to you as well! […]

5 Ways Buyer Personas Can Improve Your Video Targeting

Buyer personas have been used for quite some time in the marketing world to help businesses define the “ideal” buyers of their products or services and better target consumers with various marketing material. Social media and the rise in video marketing has made creating buyer personas that effectively target the ideal consumer even more vital. […]

5 Reasons to Use Video for Internal Communications

Most businesses fail to consider the use of video content for internal purposes, but there are many reasons to use video for internal communications. In fact, businesses benefit greatly from leveraging video content for internal purposes. We’re outlining some of the ways that you can use video internally to communicate with your team and the […]

Setting Realistic Expectations for Video Production Budgets

We frequently come across clients that have a desire for website videos or social media videos to be produced but they have very unrealistic expectations. It’s very common for consumers to come into the idea of video production for their websites with a champagne taste and expect to get the work completed on a beer […]

8 Types of Video Content Marketing for Small Businesses

Video marketing for small businesses involves the use of professionally created videos to improve customer acquisition, brand awareness, online presence, and sales. To achieve success online, small businesses use a wide range of video content marketing or video marketing. Get a business video production quote here! These are some of the most common types of […]

How To Shoot A Conference Video

When shooting a conference video, there is no chance to re-shoot or attempt another take. You’ve got one chance to capture the shot, so you need to make it count! Shooting a conference video like a professional takes great poise and preparation. Get a conference video quote here! In this guide, we’ll show you how […]