How to Make Video Marketing Work for Your Business
Video marketing is the chosen method of communication delivery for today’s consumer audience. Just having a website, with text based content and some static images, is no longer “enough.” Despite realizing that video is important to business growth, many business owners are not sure how to make video marketing work for their needs. If figuring […]
How to Grow Your Brand Through Video Marketing
The rise of video platforms such as TikTok, IGTV and stories represents just one of the many ways that we’re seeing video take over the internet. Accounting for 82% of all search traffic, video is no longer something that brands can “think about” doing or drag their feet on. It’s time to kick it up […]
How to Write a Screenplay Treatment Grips the Reader’s Attention
Every screenwriter or filmmaker faces a point in time where they must write a screenplay treatment. Whether it’s your first, or your twenty-first, preparing to write a screenplay treatment that’s going to grip the attention of your audience and stand out against all of the competition takes a lot of preparation. Even the most experienced […]
What is an Arc Light in Film?
The arc light was once a key element in the filmmaking industry used on sets to illuminate the scene. However this Hollywood trend has long since seen its use dwindled down to a point in which it is not readily even known what an arc light is in film these days. What are these once […]
What is Fabula and Syuzhet in Film and What Does it Mean?
When writing a film screenplay or script, there are various literary devices that apply and can be used throughout the storytelling process. According to early Russian Formalism studies, each story is represented by a fabula and syuzhet. In film, the storytelling process includes a fabula which represents the timeline of events and the syuzhet which represents […]
What is Phenomenology in Film?
Film theorists have a variety of different viewpoints on the study of and interpretation of film, media and the arts. One such theorist, Vivian Sobchack, would become to be known as one of the most influential American film theorists of her time when, during the 1990s, she would become the driving force behind the now […]
How to Write an Operetta
In a world of limited dialogue and an overabundance of music, somewhere between opera and musical, falls a magical mesh of song and spoken word otherwise known as the operetta. Operetta films frequently mix the satirical singing pirates and witty but oh so lusty barmaids along with all things opera including masked balls and young […]
What are Ozploitation Films & Why Are They So Popular?
The Australian New Wave was a period which began in the 1970s and would largely evolve into a hodge podge of various genre films featuring elements of horror, comedy, and action all packed in a single experience. The resulting ozploitation films that would become so wildly popular not so much in Australia but in the […]
How to Write a Spec Script
Spec scripts, or speculative scripts, are generally written in order to practice the process and gain a stronger understanding for the individual steps and techniques that are involved in writing a script. Spec scripts are not sold to a studio or paid for. They’re written purely as an example as to what the writer can […]
How to Write a Webinar Script that Engages Your Audience
Whether you’ll be live streaming your webinar to a large audience or you’re planning to film the webinar ahead of time and broadcast it to signups as they reach out, learning how to write a webinar script that you can use to teach your audience about your products or services can be incredibly powerful for […]