How to Make Money with a Virtual Summit
Hosting a virtual summit is something that many brands will consider in 2022, but do you know how to make money with a virtual summit so that the ROI completely outweighs the costs of summit production? While you might not immediately think about making money with a virtual summit, most business owners find the idea […]
How a Video Impacts ROI and Brand Awareness
The use of videos to generate increased brand awareness and higher overall ROI for your business is no longer something that only applies to large businesses and brands. In fact, if you’re wondering how a video impacts ROI and brand awareness, you won’t have to look far for your answer. Ask any marketer that is […]
6 Types of Social Media Marketing Videos to Amplify Your Business
There’s no doubt, video is a powerful tool for brands that are interested in growing their business online. The production of social media marketing videos to improve audience reach, generate engagement and maximize traffic to your website is a practice that about 90% of businesses are already actively engaging in. In fact, the statistics overwhelmingly […]
How to Shoot a Brand Video to Promote Your Business
There was a time, not too long ago, when shooting branded video content was something only big corporations could afford, but that time has come and gone! Today’s business owners not only realize the importance of branded video content regardless of their business size or stature, and the fact that video has become affordable for […]
Creating a Brand Identity Video that Reflects the Authenticity of Your Brand
You know your brand best, which means the videos you create should be nothing short of perfection when it comes to defining your brand. Yet, many business owners find that producing a brand identity video which directly reflects the authenticity and unique underlying elements of their brand isn’t as easy as they had thought it […]
Psychological Mistakes that Student-Filmmakers Make
Psychology is a field of study that has been incorporated into various disciplines. This subject deals with the study of people’s patterns of thinking. Psychology has also become valuable in filmmaking due to interactions and relationships with people. The concept of filmmaking strongly suggests the need to understand human psychology to create a fulfilled piece. […]
5 Tips on Professional Video Production for Social Media Marketing
The opportunities provided by social media are incredible. Pair these powerful marketing platforms with the amazing benefits of video, and you’ve got yourself a rock star marketing medium! We’re talking about video production for social media marketing. It’s something that businesses and brands simply cannot go without. In fact, following these tips on professional video […]
Expert Tips on Digital Marketing and Social Media Marketing with Video Marketing
In 2015, 2.07B users engaged in social media. Six years later, that figure was up 115.59% to 4.48B active social media users worldwide a representation of 13.13% year-over-year. Just as much as social media has grown to become a staple in our lives, so too has video content! In 2020, 96% of consumers would increase […]
6 Reasons to Create Video for Social Media Marketing for Your Brand
As a business owner, there are two things that used to be areas of marketing that you could easily put on the back burner and still do perfectly fine with: video content and social media. But not anymore! Both of these are absolutely vital to the growth and overall success of a business in 2022. […]
Should Virtual Conferences Make Video Available to Attendees?
Hosting a virtual conference is something that about 48% of businesses and organizations will do in 2022. Many are turning to virtual events due to COVID-19 while others are simply finding that virtual conferences are a great way to adjust to the changing times as more consumers are seeking opportunities to engage with businesses and […]