Video Production for the Retirement Community Industry in Baltimore
The retirement community industry generates over $75 billion from the 50,000+ nursing homes across the U.S, where over 1,000,000 personnel are hired. Eye opening statistics predict that these numbers will increase for retirement communities, and as the saying goes ‘numbers don’t lie’. Video Production for the Retirement Community Industry in Baltimore helps you build an effective marketing campaign. Believe it or not, videos are a good way to attract your target market, in this case, seniors in our community. Our video services are also available in close-by cities like Arbutus, Rosedale, Dundalk, and Catonsville.
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Videos are a flexible tool used to create an effective marketing strategy for retirement communities. It allows you to reach potential residents while retaining current ones. At Beverly Boy Productions, we work together with Baltimore retirement homes that need different, innovative tools to communicate and engage with residents, prospects, and families, something that video marketing is uniquely capable of delivering. Like it or not, those that continue to rely on the same marketing solutions they have been using for decades are putting themselves behind the curve and restraining themselves from reaching their marketing goals.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community will have a great impact in increasing conversion – the number of new residents you gain. When promotional videos keep your home in the spotlight, it also helps to communicate to current residents that you are looking to take care of other seniors in the community. Promotional video production for the Retirement Community Industry in Baltimore is a significant engagement and communication tool that the senior living industry should embrace.
The average internet user spends nearly two and a half hours on social media, however, this does not mean that they want to watch lengthy videos. Promotional videos for retirement communities work better by being short, this is because, as humans, we tend to have a short attention span. These videos can be used as television commercials, but are more effective when shared on various social media platforms, like Tiktok, Instagram and YouTube, business websites, and email campaigns. It is important to conduct your research to find out which platform is used by your target market.
We also service companies in surrounding counties like Harford County, Anne Arundel County, Kent County, and Howard County.
Marketing Videos for the Retirement Community Industry
Video Production for the Retirement Community Industry in Baltimore is an unbelievable opportunity you do not want to miss out on. With over 82% of the internet consisting of video content, we can help you create enticing videos that will enable your retirement home to differentiate itself from the competition.
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The Retirement Community industry consists of a continuing care community, a nursing home, a village, and other different institutions that deal with taking care of seniors. If you run any of these facilities, Video marketing is a superb way to help families find your business.
● Spreading the word about their business, brand, products, or services
● Establishes the business as an authority in the retirement community industry
● Increases brand authenticity, building trust and credibility with clients
● Influences buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video marketing is a unique way to share your product or service across almost any platform, to attract potential residents, and increase referrals from your current residents.
Our professionals at Beverly Boy Production can produce a professional marketing video with detailed information about your retirement community, making you a top selection for families who are in search of a trusting community. Video Production for the Retirement Community Industry in Baltimore will give family members enough confidence in your retirement community to bring in their seniors as well as themselves when the time comes.
The retirement community and senior living options can be confusing, but videos give more insight into the choices which may include:
Age-restricted communities
Independent Living
Continuing Care
Assisted Living
Nursing Homes and Skilled Nursing Facilities
Convalescent Homes
Convalescent Hospitals
Retirement Facilities
Training Videos for the Retirement Community Industry
Training in the retirement community industry is an inevitable action that needs to be carried out every time new senior care professionals are hired. Personalized training videos can be tailored to best suit your retirement home and convey information in a way that employees find engaging and interesting. Using videos in training your senior care professionals has the added benefit of translating complex concepts into easy-to-digest visuals, and improving the knowledge retention rate of your employees.
Indeed, training videos:
● Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
● Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
● Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
● Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Video is also being used to communicate internal operational changes via leadership announcements to senior care professionals in an easier and faster way.
Video Production for the Retirement Community Industry in Baltimore will help guide both prospective senior care professionals and prospective residents on the senior care facility options that are offered, which include:
Independent Living
Residential Care Homes
Respite Services
Assisted Living
Memory Care
Skilled Nursing
Retirement Community
Interview Videos for the Retirement Community Industry
Interview videos for the retirement community industry are types of videos that personalize your marketing video. Expert interview videos for retirement communities give the audience a chance to meet the team that makes your retirement home work as efficiently as it does; the videos do not have to be awe-inspiring. A simple, unscripted interview can make your brand look more genuine and trustworthy. Our video services are also available in 21201, 21206, 21210, 21214, or 21202.
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Resident interviews, on the other hand, involve families and their seniors narrating their experiences or answering certain questions on the services they receive. These videos will increase trust from your prospective customers, encouraging them to join your retirement homes. Interview Video Production for the Retirement Community Industry in Baltimore shares the efficiency of your retirement home leadership and expresses the emotion of your residents in a unique way. When people choose your senior care facility they need to feel like they are making a smart choice.
