Top 7 360° Real Estate Cameras & Virtual Tour Software

Searching for the top 360° real estate cameras on the market? The use of 360° video production services, 3D technology such as Matterport and iGuide as well as advanced virtual tour software has come a long way in the real estate industry. Professional real estate agents now feature 360° degree virtual real estate tours complete with home maps, floor plans, room dimensions and various interactive elements on their websites as well as on Facebook and various other social channels as a way of helping to sell listings more quickly.

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All of this is achieved by professionals using either a 360° camera for real estate or a combination of a 3D video camera for real estate and a mix of real estate 360° virtual tour software to bring these tours to life. Check out the top 360°/3D real estate cameras and virtual tour software that are used by professionals to create these video tours:

1. GoPro Fusion 360° Camera for Real Estate

go pro fusion 360 camera for real estate virtual tours

The GoPRo Fusion is one of the best 360° cameras for real estate featuring everything you need to create professional 360° videos and panorama views. This 360° degree camera for real estate features fisheye cameras that are located both on the front and the back to produce the full-view of 360° degrees from all angles.

Shots from the GoPro Fusion camera are ultra-high quality and deliver 5K results that are great for virtually all light situations (including low light). The ideal 360° camera for real estate agents seeking to top videography charts, the GoPro Fusion even works well when shooting early evening shots, sunset shots or golden hour scenes.

2. Insta360 One 360° Camera for Real Estate

insta360 one camera for real estate

The Insta360 One is one of many 360° cameras for real estate and has an attachment that connects to your phone for ease of use. Agents seeking a real estate 360° virtual tour camera that features plug and play technology fresh out the box will find this the perfect component to get started with video tours that can be featured on Facebook Live, a website or similar interface. The Insta360 One can be used on both iPhone or Android devices to produce virtual tours with ease.

3. Theta V 360 Degree Real Estate Camera

thetav 360 camera

The Theta V produces 4K video and audio. Theta V can be used with app subscriptions such as Ricoh which allows for easy collaboration with Matterport to create collaborative 3D real estate tours and 360° virtual videos.

The Theta V, just like the Insta360 connects to your phone to produce Facebook Live 360° videos that are easily shared with your audience. In addition to the Theta V, the Theta Z1 represents a class above which delivers powerful 360° degree real estate video capabilities.

4. Matterport 3D Video Camera for Real Estate

matterport 3D virtual tour software

While a 360° video camera for real estate creates a 2 dimensional image that includes panorama views and splicing, the best 3D cameras for real estate go the extra mile in mapping 3 dimensional space to produce virtual tours that represent a scaled down version of the actual interior of the home or space.

Matterport 3D video cameras for real estate represent the industry leader in real estate virtual tours. Use of Matterport technology requires monthly membership fees associated with hosting virtual tours in the Matterport cloud.

Using a Matterport camera to produce a 3D virtual tour results in floorplan mapping, space dimension discovery and advanced listing details such as square footage or cubic footage within the home that are actually required for reporting in certain markets. As such, 3D mapping with Matterport represents technology that actually is a necessity for some agents.

5. iGuide 3D Scanning Camera for Real Estate

iGuide virtual tour software

The Planitar iGuide 3D scanning camera for real estate works in conjunction with a DSLR camera to provide complete control over image quality and can scan an average 2500 square foot home in under an hour.

Much like Matterport’s technology, iGuide generates floor plans and mapping of the home that is accurate and represents the square footage as well as exact room dimensions. iGuide technology also features the ability to further map items within the space such as fixtures and appliances helping prospective buyers envision themselves and their own belongings inside the space.

6. Immoviewer Real Estate 360° Virtual Tour Software

Immoviewer virtual tour software

Virtual tour software allow for the creation of 360° virtual tours when used in conjunction with a 360° degree real estate camera. Immoviewer 360° virtual tour software works with your existing 360° camera to produce virtual real estate tours.

Immoviewer even has a live component that allows agents to share the virtual tour with a prospective client and “walk through” the property together while discussing each area. This option is more affordable than Matterport or iGuide technologies and the best real estate virtual tour software for many agents.

7. Cupix Virtual Tour Software

cupix software virtual tours

Cupix is a DIY real estate virtual tour software that works in conjunction with your 360° footage captured with one of the previously listed (or another) 360° cameras such as the GoPro Fusion or the Insta360. A free version of Cupix allows you to experiment with the software and get a feel for it however you will have to pay for anything over 250MB.

Paid add ons for Cupix 360° virtual tour software represent similar capabilities to that offered by Matterport technology including the ability to measure square footage of space or add internal walkthrough dimensions. Cupix is not for everyone, but represents an ideal real estate virtual tour software for those who already have a 360° camera for real estate and don’t mind using a little added effort to deliver a virtual walkthrough experience to users.

Hire a Professional Videographer to Produce 360° Virtual Tours

While the above cameras and software represent some of the top technology and the best 360° real estate cameras on the market, you don’t have to compile virtual tours yourself! In fact, the average realtor will likely find it more cost-effective to hire a professional videographer to assist in producing virtual home tours. If sticking to real estate sales sounds like a better option to you, consider calling Beverly Boy Productions to discuss our 360° virtual real estate tour production. We’ll gladly use our core competencies in video production to help you while you stick to what you know–and sell real estate!

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