5 Types of Video for Your Blog
When it comes to video, many different forms of content are available. There’s product videos and corporate videos, case studies and demonstrations. In fact there are so many different types of video for your blog the hardest part about it all is really deciding which to use. We’re showing you 5 types of video that you can use in your blog to engage viewers and generate interest for your brand.
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Video Round Ups
Roundup videos are great for blogs because they take the traditional “round up” post that you see in blogs frequently and turn them into a video format. For instance, “The top 5 Products for Your Spouse” video may show products of yours, or those that belong to your business and to others, that are great for gift giving to a spouse.
There are literally hundreds of different ways that you can use video round ups to your advantage. If your blog is about travel, consider a video round up of destinations of interest. If your blog is about food, consider a restaurant roundup.
Corporate Culture & Team Videos
Videos that show your corporate culture and what it’s like to work for your team offer great value. If you share a meet the team video on your blog you can add a layer of human element to the blog which is great when your business is primarily online.
Consider videos that help blog readers to better understand who your business is and what your team is about. These do great in blogs.
Video Interviews
Your blog is a great place to showcase interview videos. Not just interviews of your corporate leaders or those that have the greatest impact on your business but also interviews of customers or clients. You could even interview community leaders if you run a local business blog.
This type of video content is great for sharing corporate values or interesting facts about you and your business or brand. Consider interviews that will resonate with core audiences as they have the greatest impact overall.
How-to Videos
Do you sell a particularly difficult to understand or operate product or service? Does something you sell have the potential to solve a major business problem or to help consumers in some way?
Show how-to videos that explain how your product work or how it is used to solve a problem. How-to videos help you to use your blog to connect with consumers in a way that benefits them and shows them the value of your brand.
Product Review Videos
Finally, consider product review videos for your blog. These videos can be used to review your own products or those of competitors. In fact, review videos that actually compare and contrast products or services tend to do really well on blogs.
Posting product review videos to your blog also gives influences somewhere to go for details on your products if they decide they want to work with your brand. If you are considering influencer marketing as another element of your mix, post product review videos that will help them have content to share with their audience too.
Ready to create any of these videos for your corporate blog? Give Beverly Boy Productions a call. We can’t wait to help you get started with video for your brand.
