The Best Startup Pitch Videos Follow these Rules 

When you think about the best startup pitch videos, what comes to mind? Is it the creativity? The details that are included? The format? Something else?

What is it that gets the attention of investors, time and time again?

When it comes to producing the best startup pitch videos, following some essential rules will help you to ensure the overall success of your pitch. In fact, after examining some of the best startup pitch videos over the years that have won the attention and support of investors, we’ve found a few simple rules to standout. These rules lay the foundation for creating the best startup pitch videos.

1. Use Storytelling to Explain Complex Problems

Not only do the best startup pitch videos use storytelling to explain complex problems to investors, they also make the content relatable to the investor no matter what industry or field they are in. A great pitch video is going to put the investors in the customers’ shoes so that they feel more interested in the product or service being offered by the startup and so that the solution provided by the startup piques their interest.

If you’re not using storytelling to connect investors with your pitch, you’re probably missing out on a lot of opportunity to personally connect with your audience. Storytelling is important and commonly seen in the best startup pitch videos because:

• It’s a fun way to drive home key concepts and convince investors to commit to your project. Just make sure you’re delivering the most important details relative to your startup to help investors make key decisions.
• Stories create an emotional connection with the audience that is memorable.
• Stories help you to create direct connections between your target audience and the investors that you’re pitching to.

Keep in mind that if you’re pitching a startup, your storytelling should focus heavily on answering the very specific questions that investors will have about your business which is: why should they invest and how will it make them money?

2. Know Your Value & Show It

The best startup pitch videos aren’t afraid to showcase their potential! If you know you’ve got a great idea, and you are sure about your business plan, don’t be afraid to show off your projections and plans. Some of the best startup pitches are those that take the scaling and growth of their business seriously and pitch this directly to investors.

You see, investors are all about money! They want to know that their investment is likely to bring in a return. If they can see your value, and your predictions and valuations are strong, they’re going to feel an urgency to get on board and invest in your project because their decision NOT to would be like leaving money on the table. 

Just don’t fall into any pit of sharing value or predictions that are unjustified! The worst thing you can do is pitch a valuation, prediction or any other figure that is unjustified. 

3. Keep it Simple & to the Point

The best startup pitch videos are almost always simple. They’re short. They’re not heavy on the crazy visuals. They use a basic branded design and they focus on one thing: showing investors how they intend to bring in revenue!

A 3 minute pitch video that focuses on very stable statistics, specific facts and figures, and steady growth will almost always win over investor support over an elaborately themed pitch that is overly wordy with long explanations and hard to follow charts or data. YES, data is important, NO it should not be so jam packed that it’s hard to follow in a short pitch!

4. Let Your Confidence Shine

The best startup pitch videos almost always have one thing in common that other videos might lack and that’s confidence! Confidence is contagious, and therefore if you create a video that shows off your confidence in your business plan or idea, you’re almost guaranteed to gain the support of the investors that watch.  

Of course, you don’t want to be so confident that you come off as potentially cocky, but you do want to show that you know your business and the industry. Not only should your video prove this, but any chats you have with investors after they see your video should back up this confidence eloquently but equally self-assuredly. 

5. Don’t Be Afraid to Show Proof of Concept

The best startup pitch videos will often include carefully worded details that show investors that this isn’t their first rodeo. If you already have investors supporting your business idea, don’t be afraid to mention them in your pitch. If you’ve already gained the support of a large audience, don’t be afraid to show it. Any proof that others like your idea or are already satisfied with your concept could help nudge investors toward making that final decision to support you, so while you don’t want to be smug about it, you do have the right to share details about the support or respect your startup idea has already received and it might just help close the deal for you!