5 Ways to Use Social Media to Boost Live Video Streaming Attendance
Live video streaming of events, meetings, and specialty programs has grown in popularity, especially in recent weeks with social distancing becoming evident worldwide. However, you cannot simply create a live video stream and expect people to show up. Much like a live, in-person event, meeting, or program would require you to promote or deliver details about the event to the intended audience in advance, so too does live video streaming. Using social media to boost live video streaming attendance represents a safe, fail proof way for brands to maximize reach and boost attendance to their live stream events. Let’s take a look at how it works.
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1. Running Targeted Ads
Targeted social media ads that are shown on Facebook, Twitter, LinkedIn and Instagram represent the single, most effective way of reaching a wide audience and delivering details about your live video streaming event. We recommend a significant portion of the marketing budget for your live stream event be allocated towards the use of targeted social media ads to promote the event.
Consider using top quality promotional video content to boost social media engagement and increase ad reach. Professional social media video production that focuses on delivering the details of your event to the targeted audience can greatly improve the success of your social marketing campaign.
2. Utilize Videos for Retargeting and Remarketing
Have you successfully produced live video streamed events in the past? Use that audience as your target to deliver retargeting video campaigns to them and invite them to this event. Chances are they will have interest!
Additionally, you can utilize video ads to retarget previous website visitors or those who have recently interacted with you in some other way. Focus on the audience that is most likely to attend the event you are planning.
Including a video of a past event on your website to attract viewers is a great way to then create remarketing campaigns. Anyone who clicks that video and watches can then be remarketed to on social media.
Make sure the imagery and video aligns with the message of your social media branding and that the entire campaign is cohesive.
3. Create a Live Stream Event Page on Social Media
Event pages on Facebook, Twitter and LinkedIn represent another great way to boost your live stream campaign and deliver details to a wider audience thus later resulting in greater live stream attendance. Consider adding event marketing videos to your pages to encourage people to engage and share the information with others. Once the event pages have been created you can use paid ads on social media to bring additional traffic to the pages and, in many cases, that traffic will result in additional attendance.
4. Include a Mix of Video & Images in Social Posts
Video represents a major player in online content and the most consumed form of content today. However, still images continue to add value as well. Mix your marketing of the live stream event to include a little of both–video and still images.
Especially on Instagram, still pictures tend to dominate social shares and should make up the majority of your promotions here. Make sure that the images and videos you post create a sense of excitement, invoke the interest of the viewer, and target the appropriate audience.
5. Pin Live Stream Event Updates to Your Social Channels
The best way to keep your social media followers in tune and alerted of your upcoming live stream event is to pin the updates to you social feeds. This step is easy, but many people overlook it.
All you have to do is share a post on Facebook or Twitter and choose “pin” when you post it. This will show the post first, across the top of the viewer’s page when they visit your social feed.
Pinning the post is a great way to keep prospective viewers alerted and reminded of your upcoming event so that they can attend when you go live.
