4 Features of Live Video Streaming You Can’t Miss
As a business owner you already know the importance of marketing and promotion to help your audience stay connected to your business and to keep your brand fresh in their minds. Live video streaming, a relatively new means of connecting with audiences, represents a unique opportunity for brands to grow their online presence while boosting consumer confidence in their brand through real time relationship building.
Although live streaming is quickly gaining traction, some businesses are unsure whether it’s actually something that can work for their brand. If you’re unsure about live video streaming, consider these 4 features that you can’t afford to miss.
Niche Audience Building for Highly Targeted Sales
Live video streaming requires your audience to tune into your stream at your designated time. While this sounds like a negative because it could be an inconvenience to them, it’s actually a very positive element of live video streaming. Here’s why:
People that are going to tune into your live stream already have a significant interest in what you have to say. These are your niche audience members that are actively waiting to hear your message.
The result is, the individuals that take their time to watch your live video streaming content at a designated time are highly interested. This is a great time for niche targeted sales.
It is highly unlikely that anyone NOT interested in your niche will get involved.
Live Video Streaming is Affordable
Live video streaming is one of the most affordable relationship building efforts marketers can get involved in right now. Think about it. Going live on Facebook or another platform is a low cost to entry marketing opportunity.
You don’t need major equipment (although a professional can certainly help you produce higher quality live videos), and you don’t need any special software. It’s almost entirely plug and play.
Blogs
Blogging, though affordable, has gotten much more in depth than it ever was before. With that level of depth has come a lot of added costs. You now have to pay for a platform, hosting, content, images, and the list of needs extends on.
Then, there’s the fact that you’re competing against millions, or hundreds of millions, of other blogs. It’s near impossible to penetrate the blogosphere.
However, videos are new. Live streaming is exciting. Facebook and Youtube and various other platforms that can host your live stream are FREE.
The competition is much smaller (for now) since it’s a relatively new concept (past 5 years) and now is a great time to get your foot in the door.
Production Time is Faster
But wait…you’re going live, there should be no “production” right? WRONG! You still want to work with a professional to produce live video streaming for your audience.
Beverly Boy Productions can further explain to you the benefits of working with a professional to create live videos for your viewers, but generally it’s ideal to hire someone to help because producing a live stream on your own will likely result in your audience recognizing the lack of quality.
Show that you put effort (and money) into your brand. Prove to your customers that they are worth your effort–that you care about them and genuinely WANT to share content with them that they will love!
Hire a professional to help produce your live video stream — it’ll be quick! Actual production time for live video, is identical to the real-time count for the video.
Repurpose Content for Years to Come
Think live video streaming is only good for the real time use that you post it during? You’re wrong! Video content that you share via live stream can be repurposed and used for all different types of content and other marketing efforts.
Consider repurposing your live streaming content for the following:
- A published transcript.
- A written blog post.
- A screenshot view.
- A presentation.
- An infographic.
- A YouTube video.
- Marketing materials
The sky is the limit when it comes to what you can do with live video streaming content after the initial live is over. In fact, you spend so much on content, you should always repurpose it to get the maximum value out of it and to ensure you reach the largest audience for your brand.
Whether you’re still on fence as to whether there are enough useful features of live video streaming for your business, or this was enough to convince you, now is a great time to get started with live video.
Some brands have already made the decision to dive head first into live video and they’re already seeing the benefits of their efforts in terms of stronger consumer sales, more refined relationships, and a growing audience urge to get involved with their brands.
Get in Touch with Team Beverly Boy
Ready to start live video streaming? Give Beverly Boy Productions a call! We’ll help you get started with your first live video or show you what steps you can take to improve your existing live video streaming efforts for the most valuable increase in consumer engagement and sales. We can’t wait to help you out!
