Video Production for the Billboard & Outdoor Advertising Industry

Corporate economics are largely responsible for the growth or decline of the billboard & outdoor advertising industry. When businesses do well and the economy thrives, the general tendency is for corporations to spend more on outdoor advertising, but when the economy begins to fall behind the tendency is for the billboard & outdoor advertising industry to experience a bit of a struggle alongside. Video production for the billboard & outdoor advertising industry can potentially increase profits margins & revenue in this already massive $8 billion dollar market. In fact, savvy businesses in this industry have already engaged the expert services of professional video production crews for several years in order to further grow their campaigns.

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The billboard & outdoor advertising industry provides a variety of promotional advertising products that are aimed at helping businesses to extend their reach through the display of printed, painted, or electronically displayed ads that span across vehicles, billboards, shopping mall walls, retail stores, or a variety of structures, signs, or sites. While industry revenue is expected to decrease slightly alongside the reduction of corporate revenue in a struggling economy, the billboard & outdoor advertising market isn’t going anywhere anytime soon.

Beverly Boy Productions works closely with a variety of professional brands in the outdoor advertising industry that can provide billboard advertising throughout the country. Our film production crews specialize in the creation of professional marketing & advertising videos which drive consumer awareness, traffic, and sales for the billboard industry.

Promotional Videos for the Billboard & Outdoor Advertising Industry

Promotional video production for the billboard & outdoor advertising industry can have many profound benefits in terms of assisting these businesses with growing their audience, building audience hype around their services and generating conversions. While it’s common to assume that a billboard or outdoor advertising business wouldn’t need video to promote their own products and services, the reality is that outdoor advertising brands can & do need video marketing & promotions just as much as any other business does these days.

Consumers spend an average of 100 minutes watching video online each day. Brands that introduce video into the market are bound to generate more consumer engagement, interactions, and sales than those that choose not to actively engage in video promotions for their business or brand. Captivating the target audience with a video that represents your billboard & outdoor advertising business is an essential way to drive growth & revenue. The more online video consumption increases, the more important it will become for these businesses, and many others, to create video promotions that represent their brands.

Marketing Videos for the Billboard & Outdoor Advertising Industry

Marketing video production for the billboard & outdoor advertising industry can offer many benefits in terms of growing industry revenue, increasing projected sales and meeting goals, drawing in consumer interest and generating leads. Marketing videos showcase a variety of topics & concepts that are important to helping consumers understand the products or services that are offered by your billboard business, helping a general audience to understand the value of outdoor advertising, or driving conversions and sales. 

Think of video marketing as an essential practice at each stage of your sales funnel. From the early stages when you’re building up audience awareness around your billboard advertising products and the outdoor advertising opportunities that you provide, to the bottom of the funnel when you’re focused on the sale, and on building long-term customer relationships with your audience that will drive repeat conversions for your brand, video marketing is integral. In fact:

• 96% of people have turned to a video to learn about a product or service.
• 86% of consumers wish they could see more videos from the brands they follow.
• 64% of consumers purchase products or services after seeing a video on social media.
• 68% of consumers actually prefer video over other forms of content.

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A quick search for statistics surrounding video marketing will lead to many other related facts like these that support the use of video for your marketing and advertising needs.

Training Videos for the Billboard & Outdoor Advertising Industry

As a billboard & outdoor advertising agency, you almost certainly have a team of crew members that are responsible for customer service, sales, marketing, and a variety of hands-on tasks that are related to working in the field. Training videos can help you properly offer guidance & support to your team without drawing on your existing time & money resources that are likely already stretched real thin.

In fact, training video production for the billboard & outdoor advertising industry will help you to achieve your training goals without going over budget, adding more time to your training schedule, or requiring staff to spend their time in long-winded in-person training programs that your team will almost certainly forget a few weeks later. Video training is:

• More effective.
• More efficient.
• Faster.
• Easier.
• More desired.

You’ll save time & money on video training, and your team will gain the knowledge they need to perform their jobs well. 

Interview Videos for the Billboard & Outdoor Advertising Industry

Ultimately, whether or not you make the sale to an outside business is going to depend on whether they feel like they can trust you to be true to your word, to provide them with expert outdoor advertising, and to help their business succeed. Interview video production for the billboard & outdoor advertising industry is important because it can help you create a voice for your business that is going to target your audience with the messaging that they need to hear in order to feel confident in your brand and to gain trust on what you have to say. 

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Ask Team Beverly Boy about the ways that you can utilize video content, including interview videos and many other forms of video, to grow your outdoor advertising business and take your billboard marketing to the next level. Our expert services in video production for the billboard & outdoor advertising industry are an integral step for your business to achieve its goals.