What Does Educational Video Production Cost?
Educational videos represent a means of building awareness around your services to build trust and drive traffic to your conversion funnels, but what does educational video production cost? This question comes up quite frequently when it comes to corporate video content.
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While it’s difficult to outline an exact cost of production for an educational video due to the fact that each project is so different and there are such unique needs involved, there are some constants. What you spend on educational video production will depend largely on the video style, complexity, shoot variables, and post-production effects.
Educational Video Production Cost Averages
First, let’s take a look at the average cost of educational video production. This varies based on many factors. On the lowest end of the spectrum, you may be able to produce an educational video for $1,000 per finished minute.
This type of production expense would get you a basic educational video that does not include extensive use of graphics, animations, or other features that require advanced technical skills or labor.
On the higher end of the spectrum, you may spend $20,000 per finished minute for an educational video. This style of video will typically include animated features or other styles of special effects that require a professional editor and other technical professionals to be involved.
The hourly cost for various professionals that will work on your educational video content is as follows:
- Film Director – >$250 per hour
- Script Writer – >$150 per hour
- Cameraman – >$400 per hour
- Editor – >$175 per hour
- Actors – >$500 per hour
- Equipment – up to 100s per hour
- Studio Shooting – up to $400 per hour
- Narrator – >$400 per hour
- Audio Files – up to $1000
- Video Rendering – up to $75 per hour
- B-Roll – expect to pay a percentage between 10 and 50% of your total cost
- Miscellaneous Fees – can cost very little up to 1000s extra
Cost Influencers for Your Educational Video Production
Educational videos have varied production costs based on several factors such as the complexity of the story, the location that the video is shot in, and the strategy involved. The length of your video will also play a role in the total production expenses involved. Naturally, an educational video that is 2 minutes long will cost less to produce than a video that is 15 minutes long. But regardless of the costs, it’s important to understand who your customer is and how much they’re willing to pay for the work. Let’s say that 200 students a month are looking for help with the words “I need someone to write my essay for me,” so it will be profitable for the service where they place their order to pay you even for a 20-minute video
The complexity of your message will also be a factor in the cost of producing educational videos and is important to budget for. A message that requires animations or complex characters will result in more expenses. The use of animations quickly drives up costs of educational video content, especially when there are multiple characters or complex environments involved in the creation of the animation.
Additional influencers of cost include:
- Length of the video.
- Length of time involved in editing.
- The number of film crew members involved.
- Location(s).
- Special needs for equipment or rentals.
- Narrators or voiceovers.
- Graphics, text overlays, or effects.
So what does educational video production cost? As a general rule, you should plan to spend between $1,000 and $10,000 per finished minute for your educational video but as a better range, expect between $3,000 and $7,500 as a more reasonable estimate for educational video production cost per finished minute.
Generally speaking, the price that a production company will be willing to pay you for your book to film adaptation rights is about 2-3 percent of the production budget.
So, say the production company has a budget of $10M to produce your book adaptation. That’s considering you have an incredibly popular book like a NY Times Bestseller. Then you’ll be offered 2-3% or $200,000 on the first day of principle photography.
However, most of the time the agreement will also consider a cap. Perhaps the budget is $10M but the cap for rights to the book is set to $225,000.
That means, even if the film budget increases, to say $100M? You’re still only going to get $225,000 for the rights, which is still a rather substantial amount of money.
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