Video Production for the Home Building Industry in Norfolk

Want video production for the home building industry in Norfolk?  Creating over $120 billion with over 700,000 employees and as a soaring housing market in this phase of a post-COVID 19 economy rebound, numbers are probably going to increase for homebuilders. That said, a top-quality marketing campaign is needed for positioning yourself to stand out with your competition. Compared to other methods of marketing, making videos for homebuilders in Norfolk is something to consider for the 400,000+ home building businesses across the U.S. We also service Chesapeake, Portsmouth, and Suffolk. 

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There are many reasons why video production can be a great marketing tactic for home building. It helps you to appeal to new clients and engage your current ones. We work with home builders at Beverly Boy Productions to design quality interview clips, promotional videos, and also customer testimonials. Our team is in touch with what makes people interested so we can help you put together something that captivates your audience. As a result, you can get the attention of your target demographic, and reach your marketing and internal communication goals.

Promotional Videos for the Home Building Industry

Showing the world what you build is needed when you want to attract new clients. Promotional  Video Production for the Home Building Industry in Norfolk makes it easy to reach your potential customers while maintaining your current ones. Prospective customers see your homes in an engaging video; it captures their attention. At that moment, they can connect with your company and will likely return as a paying customer.

Short and engaging videos for home building can keep your audience interested. They’re effective in TV advertising, but they can also be useful to use online platforms such as your own company website, social media pages, and email marketing campaigns. With internet users spending up two and a half hours on social media daily, there’s even more reason to use online video marketing. Short, promotional videos are a helpful way to captivate your viewers and help you share your homes across your social media outlets.

Marketing Videos for the Home Building Industry

When over 82% of the Internet consists of video content, you can easily highlight how effective video marketing is. Video production for the home building industry in Norfolk is a great opportunity for your company. 

Videos are a marketing tool different than many others and can help you show off your single-unit homes or explain the details of your constructions. Think about the benefits of video marketing:

• Sharing the word about your business, brand, products, or services
• Establishes your company as an authority in the home building industry
• Increases your brand’s authenticity and helps you build credibility with clients
• Improves purchasing decisions (90% of customers state that video helps them make a choice on buying, according to Forbes)

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This type of marketing can be a unique way to build connections with your targeted audience, establish your company as a brand, as you share your homes and services across the world wide web. We also service the counties of James City, York, and Isle of Wight. 

Different types of marketing videos that can be used for marketing your homes, or even your home building company are:

• Listing Videos
• Interview Videos
• Live Q&A Sessions
• Home Buyer Advice Videos
• Special Offer Videos
• Neighborhood Videos
• New Construction Model Video Tours
• Virtual House Tours

Training Videos for the Home Building Industry

You want to save money and time, but you also want to train your team, from your masonry workers to customer care representatives, so that your company functions as you want it to. Personalized training videos help to get rid of issues that are found in traditional in-person training. This gives business owners and leaders better outcomes when training their home building professionals while saving them time and money. 

Also, training videos:

• Improve an overall employee watch rate; employees are 75% more likely to engage in video training than would be accomplished with manual training
• Improve flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training like written manuals
• Improve higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
• Can make employee training more effective as you reduce training costs; each video can be used repeatedly, and improved comprehension makes videos 83% more effective

Videos are a helpful way to engage your home building professionals while keeping training uniform throughout your company. 

Interview Videos for the Home Building Industry

You think of job applications when you hear the words interview videos. However, interview videos for the home building industry also include various kinds of marketing. Expert interview videos for the home building industry are useful for showcasing the expertise for industry leaders. Customer interviews are a different kind of interview video that highlight why customers love what you have to offer. 

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Expert testimonials and customer interviews can help you enhance your business’s credibility and trust within your community. One highlights the perspective of managers and leaders in the industry so customers feel like they can rely on your expertise while the other shares why customers are going to love your product or services.  At the end of the day, they both highlight why your audience will love your content.  Video Production for the Home Building Industry in Norfolk is a great tool that can help you easily reach your marketing and internal communication goals.