Original Story vs Franchise: Has Hollywood Forgotten New Ideas?
In recent years, Hollywood’s film lineup has been dominated by sequels, prequels, and cinematic universes. Audiences flock to the familiar faces and settings of franchise movies, pushing studios to favor projects backed by proven track records. For example, in 2022, just ten franchise-focused films accounted for nearly 40% of all U.S. box office sales, highlighting the growing pattern of dependence on established brands. Studios often see these projects as safer investments because franchises benefit from built-in audiences, easy merchandising opportunities, and globally recognized characters. Although this approach can generate massive profits, it presents a challenge for those hoping to see fresh, original ideas on the big screen.
Yet, original storytelling still matters in Hollywood, and you can see its value in both critical acclaim and the few breakout successes that challenge traditional formulas. Innovative films introduce distinctive plots, fresh styles, and new voices, which draw in audiences looking for more than just nostalgia. However, original movies struggle with limited marketing budgets and smaller distribution networks, making it difficult for them to compete with major blockbusters. The industry’s cautious approach means new scripts often get pushed aside in favor of sequels or adaptations that feel less risky. Still, acclaimed hits like Everything Everywhere All at Once and Get Out prove that when given a chance, new stories can resonate deeply and even shift cinematic trends.
WHY FRANCHISE FILMS DOMINATE MODERN HOLLYWOOD
Franchises have become the cornerstone of the Hollywood business model, offering reliability amid fierce box office competition and changing entertainment habits. You’ll notice studios put tremendous resources behind these well-known brands, using cross-media tie-ins, spin-offs, and merchandise to maximize profits. Part of their appeal is emotional; viewers gravitate toward worlds they’ve explored before, wanting the comfort and excitement only familiar stories can offer. This phenomenon often tips studio strategy in favor of recognizable properties, leaving less space and money for lesser-known, original projects. The cycle repeats as successful franchises generate even more content, creating expansive universes that keep viewers invested for years.
Franchise domination offers some clear benefits, especially for risk-averse executives:
- Higher box office predictability and international appeal
- Cross-promotion with merchandise, streaming, and TV
- Easier marketing due to existing fanbases
- Potential for long-running storylines and recurring income streams
- Opportunities for spin-offs that expand cinematic universes
However, the downsides include market saturation, creative fatigue, and sometimes, diminishing returns. Franchises like Transformers: The Last Knight have proven that not every sequel is guaranteed to win audiences. As a result, you’ll find a growing chorus among moviegoers and creators alike who want new ideas brought back to the spotlight.
THE CREATIVE BALANCE: FRANCHISE FILMMAKING VS ORIGINAL IDEAS
For directors and writers, the decision between working on a franchise film or pursuing an original story comes with unique challenges and opportunities. Franchise projects provide access to bigger budgets, established fans, and valuable industry connections, which can be hard to secure otherwise. At the same time, they come with creative restrictions, such as adhering to established lore and satisfying brand expectations set by studios. When you work on something original, you enjoy greater creative freedom, but also face difficulties in securing financing and distribution, since studios may hesitate to take on unfamiliar risks. Navigating this balance is tricky, and it often depends on both industry trends and the filmmaker’s personal aspirations.
It’s important to recognize that both approaches—building on iconic properties and chasing fresh concepts—add something valuable to the industry. The healthiest film environment supports innovation and tradition alike, giving movie lovers more choices and creators more ways to express themselves. Virtual reality, interactive films, and non-linear storytelling options now allow filmmakers to experiment outside established categories. By exploring both familiar worlds and new frontiers, you help Hollywood stay responsive to audience interests. Ultimately, the fusion of timeless franchises with bold, original visions enriches your cinematic experience.
WHAT LIES AHEAD
If Hollywood is to thrive, it must balance commercially powerful franchises with innovative new stories. Studios are beginning to notice that original content can lead to success, as some viewers tire of formulaic sequels and crave something authentic. By investing in both established brands and emerging voices, you help drive creativity and make the film industry more vibrant. A future built on both tradition and new ideas promises audiences richer experiences and lasting impact. You can support this evolution by celebrating originality alongside your favorite franchises.
