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Why Hiring a Charlotte Customer Testimonial Video Production Company is Essential

Customer testimonial videos are one of the most common means of sharing consumer stories with prospective customers to build trust and generate potential conversions for your business. By placing your most successful, satisfied, and unique customers in the spotlight, you can bet that the real-life narrative they share will influence consumer decision making and generate increased sales for your brand. As a Charlotte area business owner, if you’re wondering why you should consider hiring a Charlotte customer testimonial video production company to work with, you’re definitely not alone.

Naturally, there are a variety of reasons to hire locally. Likewise, there are a variety of reasons to produce a customer testimonial video in the first place. Combined, local production of top quality customer testimonial videos can equate to expert level trust generation and consumer interactions with your brand. The best part of working with a local Charlotte customer testimonial video production company isn’t that they’re local, though. It’s that they have the power to help you influence positive interactions with your audience of prospective customers or clients for years to come.

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Customer Testimonial Videos are Vital to Building Consumer Trust

The benefits of customer testimonial videos certainly cannot be overlooked. Just consider how powerful these videos are in building consumer trust in your brand:

  • 92% of consumers read online reviews, watch testimonials, and consider recommendations when considering a new purchase.
  • 95% of consumers state that reviews and customer testimonials directly influence their purchase decisions, positively or negatively.
  • 9 out of 10 consumers say that they trust what a customer says about a business over what the business says about itself.
  • 92% of consumers trust peer recommendations while 70% trust recommendations that come from someone they don’t even know.

As you can see, the production of customer testimonial videos can go a long way in increasing the level of trust that a consumer has in your brand. As a Charlotte area business owner, hiring a Charlotte customer testimonial video production company is essential to building this trust in a way that represents your business in a professional, positive light.

First Impressions are Everything for Your Brand

As a business owner, you should already be aware of how important first impressions are. They have the power to influence consumer trust and engagement, they directly influence whether or not a customer feels comfortable purchasing from you, and they are representative of what you expect others to think of your business. A positive first impression can have a direct correlation with your business having a positive outcome with customers and in building consumer satisfaction, but a negative first impression can influence a negative reaction just the same.

Working with a professional Charlotte customer testimonial video production company to create your customer testimonials is essential to building a positive first impression for your brand. Not only do they know what it takes to share your customer’s story in a way that is going to reflect positively on your business, but they understand the value in first impressions that are essential to boosting consumer trust.

Additional Benefits of Hiring a Local Charlotte Customer Testimonial Video Production Company 

In addition to the fact that customer testimonial videos are vital to marketing, and the fact that professional production companies understand what it takes to produce a video that will deliver a positive first impression for your business, there are many benefits that come along with hiring local. A local Charlotte customer testimonial video production company is going to:

  • Save you money on travel since they’re located in the same city or general area as your business and your customers.
  • Reduce the costs of moving equipment from one area to another. Local crews have their own equipment locally sourced.
  • Provide resources when you need them, including access to local rental programs for additional gear as needed and access to additional crew or other resources that may come up along the course of production.
  • Deliver convenience that is unsurpassed. There’s nothing more convenient than working with a local business that understands the nuances of operating in the city.

Additionally, a local Charlotte customer testimonial video production company understands where the best filming spots in the city are, what the local rules are regarding film permits, and what resources are available should any challenges come up throughout the duration of the production. By hiring local, you can bet that you’ll have:

  • Authenticity and the ability to work with a crew that understands the area.
  • Clear access to solutions, and problem-solving professionals should the need for additional assistance arise.
  • Direct focus on producing top quality content that your audience will appreciate.
  • Access to expert equipment and gear as well as everything that is required for a professionally produced customer testimonial video.

At Beverly Boy Productions, we work with Charlotte businesses on a regular basis. For more information on hiring our Charlotte customer testimonial video production company to assist you with your video content, give us a call!