What are Corporate Videos Used For?
Video content is rapidly gaining attention as more and more businesses realize that consumers are up to 80% more likely to make a purchase after watching a video. Corporate video production is no longer only for the big corporations. More and more small businesses are using corporate video in their everyday marketing campaigns. As a full-service video production agency, we are frequently asked by clients, “What are corporate videos used for?”
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INSTRUCTIONAL
When you ask, “What are corporate videos used for?” You may not immediately think about internal uses. Even when it comes to producing training and instructional videos, you’re likely to be thinking about how these videos can be used to support your customer or client base rather than how they impact your internal operations.
However, corporate training videos are frequently used to bring employees up to speed on the latest safety initiatives or to deliver important skills required for the positions for which they are employed.
TESTIMONIALS
One of the most commonly produced corporate videos is the testimonial. These are frequently used to build trust among your consumers or would-be customers.
Testimonial videos are generally short, genuine stories of how your products or services helped the customer out. The use of client testimonial videos in corporate marketing can increase consumer trust in your brand.
CORPORATE EVENT VIDEOS
Producing event videos for your business can have several positive implications. These videos are ideal for improving future event marketing but they’re also ideal for creating foundationary content that you can use to show consumers or future employees what it’s like to be a part of your brand.
PRODUCT DEMONSTRATIONS
Creating awareness or increasing the desire to purchase new products is another way that corporate videos are used. In fact, when asked, “What are corporate videos used for,” we frequently think about the use of videos to produce brand or product awareness and to drive interest and increase the level of consideration that consumers have when it comes to your brand.
Product demonstrations can greatly improve conversions for your brand by providing consumers with the details they need when considering your products against competitors.
INTERNAL INTERVIEWS
The use of corporate videos for internal functions is a growing trend, especially as more businesses have shifted to at least some level of remote working environments.
Producing internal interviews and providing business summaries by video is one way that your business can keep key leaders and stakeholders informed of what’s happening within your business at any given time.
CORPORATE INTRODUCTIONS
Finally, as we look at answering the question, “What are corporate videos used for?” We also consider the use of corporate video content to introduce consumers or new clients or customers to your brand.
These are the storytelling videos that you’re sharing on social media, in your email outreach, and throughout your marketing campaigns to increase consumer awareness and understanding of your brand.
All in all, corporate videos are used to build awareness, boost client trust, increase consumer consideration of your products or services and drive conversions for your brand. Ready to get started? Give Beverly Boy Productions a call at 888-462-7808!
