Video Production for Hotels & Motels in Philadelphia
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The hotels & motels industry, like most of the hospitality industry, is known to be inconsistent both periodically and yearly. Smart hotel brands participate in offering quality services and accommodations in order to maximize revenue gains despite the market changing unpredictably. An industry worth more than $133 billion dollars and employing over 1.3 million people, most hotels and motels are already actively engaging in video marketing to promote their services & accommodations. Using Video Production for Hotels & Motels in Philadelphia, the hotels & motels can market services and boost their brands digitally. In addition, videos can also yield insightful and effective training programs for the staff.
Around 2017, it was predicted that video would occupy about 74% of total internet traffic all over the world; the figure continues to grow surpassing 82% recently. Ideally, consumers watch billions of videos each day, with the average consumer watching about 100 minutes of video online every day. With the ease of acquiring technological devices, it has been made possible to access social media. YouTube being the second most visited website, access to video ads attracts consumer interests and prospects. Hotels & motels must not overlook the significance of putting video to work for their brands.
At Beverly Boy Productions, we produce videos for travel and hospitality industry brands including those in the hotels & motels industry. Our video production for the hotels & motels industry includes modeling of promotional videos that are perfect for uploading on social media platforms such as Snapchat, Facebook, TikTok, & Instagram. Also, we also handle the production of marketing media, training videos, customer testimonials and expert interviews that can expand your market share and increase ROI.
Promotional Videos for the Hotels & Motels
Video Production for Hotels & Motels in Philadelphia can tell your unique story, while also showcasing the emotional aspect of the brand, to draw in audience interest and boost the excitement for your services. Short promotional videos can assist in increasing consumer awareness, driving audience’s trust, and boosting conversions. The typical promo video is between 30 and 60-seconds long; short videos can increase brand awareness, drive the key message and convey brand imagery. Otherwise, depending on the distribution plans, some promotional videos for hotels & motels run a little bit longer.
The idea behind promotional video production for the hotels & motels is to:
•Create videos that will build brand awareness.
•Create video content that increases audience trust.
•Create videos your audience will remember.
•Create videos that influence outside partnerships or engagement.
•Create videos that will nurture existing client relationships.
All of these goals, and many more can be achieved with promotional videos for your hotel or motel.
Marketing Videos for the Hotels & Motels
The production of professional marketing videos for hotels or motels can have a huge impact in increasing web traffic, improving company online reviews, building confidence in the brand, and encouraging guest interactions. In fact, marketing videos play a unique role of marketing hotels & motels online to prospective high value consumers. Promoting the hotel’s services through digital media is an important strategy for increasing bookings during high-peak and off-peak seasons.
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Marketing videos can have the following benefits for the hotels & motels industry:
•Increased visibility on social media.
•Stronger audience exposure.
•Greater audience engagement and interactions.
•Improved understanding of products, services, and accommodations.
•Significant exposure online and advanced rankings in the SERPs.
•Increased audience trust.
•Higher conversions and sales.
Marketing Video Production for Hotels & Motels in Philadelphia can help you satisfy the interests of your loyal customers, and educate prospects on additional offerings, on-site amenities, attraction sites and activities in the surrounding area, meals, and other important events that will attract more people into your hotel or resort, as you keep the hotel guests satisfied with their stay.
Marketing video production for hotels and motels is one of the most assuring ways to capture the attention and confidence of travel enthusiasts that may be in search of a good hotel or motel to visit. Travelers are looking for more personalized experiences, and they don’t want to worry about bad customer service or experiences, especially when they are spending their money. Marketing videos of your hospitality establishment would be the best marketing strategy to advertise the positive aspects of your hospitality brand. This is a captivating way of presenting all the great amenities and activities and even events that will be held during the hotel guests’ stay.
Professional marketing video production for hotels and motels combined with good customer service and a great stay will result in positive word of mouth marketing from your guests. This is the most effective ways of driving up conversions and revenue gains. To begin this process, work with a professional video production company that has experience in the marketing industry and can give you tips and insight on how to market your hospitality business.
Training Videos for the Hotels & Motels
It is important to produce training videos for the hotel industry for several reasons. Not only do training videos lower the cost of training for hospitality brands, they streamline training processes and ensure that information stays consistent when shared across teams. Employees love training videos because they are easily accessible, flexible, and easy to digest. Training videos for the hotels and motels industry are also a great way to make sure that all topics are covered, including how to handle difficult situations in real time.
Training video production for hotels & motels is going to improve employee engagement in your training program, increase educational outcomes, and provide an “always-available” training experience in which employees can access training when they need to. This type of video content can also help prospective hospitality workers learn more about the possible jobs and roles available in the industry.
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Some of these roles include but is not limited to:
•Concierge (Host/ Front Desk/ Guest Relations/ and Reservations Agent)
•Event Planner (Wedding Coordinator/ Meeting Planner/ Convention Planner)
•Executive Chef (Catering Manager/ Food and Beverage Manager/ Restaurant Manager)
If prospective hospitality employees are more interested in the works of the actual hotels and motels these positions would also greatly benefit from training videos for hotels and motels:
•Hotel General Manager (Back Office Assistant/ Director of Hotel Sales/ Shift Manager)
•Housekeeper (Director of Housekeeping/ Director of Maintenance/ Executive Housekeeper)
•Porter (Bell Attendant/ Parking Lot Attendant/ Bellhop and Bellman)
Training videos in the hospitality industry are also a great way to train the prospective hospitality workers when it comes to working in restaurants, bars, casinos, and other food establishments as well, those positions are:
•Banquet Server
•Barista
•Bartenders
•Cafe Manager
•Food Runner/ Server
•Head Waiter
•Host/ Hostess
Interview Videos for the Hotels & Motels
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Interview videos for hotels & motels include both customer interviews and expert interviews. Together, these types of videos provide a more effective way of driving consumer trust in your brand. With expert interviews, you can attract more prospects just by introducing the faces of your staff while also showcasing their skills. A quality video with beautiful shots of your experts at work can significantly boost your credibility and authority in the industry. Customer interviews take that trust a step further, they personalize the experience for consumers by showcasing the experience of a previous customer. So, hire experts in Video Production for Hotels & Motels in Philadelphia and invest in driving conversions through video.
Interview videos for hotels and motels are a great way to share the joy and professionalism your hospitality workers have when serving guests. Interview videos are engaging and compelling tools because they connect with the viewer in an emotional way, leaving breadcrumbs of interest in visiting your establishment. When filming interview videos, the interviewee is usually allowed time to think about the questions in order to give the best answer, instead of on-the-spot answers that might be unsatisfactory. One of the best qualities about using interview videos is that it shows future hospitality workers that your hospitality establishment is using the latest tools to service and communicate with both new and existing clients.
If you are a looking for seasoned videographers that handle professional video production for hotels and motels, talk to our experts at Beverly Boy Productions. As a smart hotel brand, videos are your ally.
