Leveraging Video Content in Paid Media
Video content is used universally on the web these days. We see it in social media, on websites, and in paid campaigns. In fact, video has powerful benefits when delivered via paid media campaigns. The use of video in paid campaigns can increase reach, improve conversions, and generate higher ROI for your brand. Follow along as we show you how you can be leveraging video content in paid media campaigns for your brand.
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1. Introduce Your Brand
When it comes to the use of video content in paid media, one of the most effective means of including video into a paid campaign is when you create videos that introduce your brand to the consumer. Your video should tell the story of your brand in a way that allows the consumer to connect deeply with your content.
Whether you’re introducing your brand in a way that tells the story of a product or service, a unique situation, or the value that your brand provides to consumers, video content that introduces the brand to the consumer is great for a paid campaign.
2. Share Product Features
Videos that show how your products work and the special features that your products have are great for paid campaigns. In fact, paid promotions of videos that demonstrate how easy your product is to work with or how effective it is at solving a certain problem are highly popular.
These forms of videos are sought after in search engines and seen in the “how-to” searches that are performed on a daily basis. A video that goes in-depth as to how a product operates will produce powerful campaign ROI.
3. Brand Building Videos
Leveraging video content in paid media channels is all about showing consumers that are not familiar with your brand who you are and what you are about.
Brand building videos that promote the brand for what it is do great in paid media campaigns. These videos can share your brand story or they may go in depth a bit more to share details about your audience and what makes your brand what it is.
Brand building videos can be used at virtually any stage of the funnel to produce memorable connections with the audience. At the early stage of the funnel, your brand building videos help the consumer to get to know you. Further along, these videos help the consumer to connect with your brand and see themselves as a customer.
4. Product Spotlight Videos
Using a product spotlight video in your paid campaigns allows you to feature one or several products in carousel ads that will shine up against standard, flat image based ads. Short, simple videos that spotlight the product and special features or values relative to the product can be used for these forms of paid media.
The idea here is to provide content that will make the consumer consider your product as something they may like to buy. They can see themselves using it and benefiting from it.
Ready to start leveraging video content for your paid media? Give Beverly Boy Productions a call at 888-462-7808!
