Quick Tips for Producing Cannes Case Study Videos that will Win the Jury Over

If you’re even thinking about submitting a project to the Cannes Lions advertising festival, you need to start planning for the case study video now. In fact, producing Cannes Case Study Videos is a mix of both art and mastery that you really cannot sleep on. That’s why we’ve got some tips for to help you win the jury over and achieve success with your submission to what some would call the Oscars of advertising.

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What is the Cannes Lions International Festival of Creativity?

The Cannes festival was formerly known as the International Advertising Festival and represents a worldwide event that acknowledges the working artists in fields of creative communications, advertising and similar fields. Some call it the Oscars of advertising, and for good cause; the Cannes festival draws global attention to its annual event in which the creative marketing community comes together for five-days of international sharing of ads, communication works, and more.

Why are Cannes Case Study Videos so Important?

Whether you’ve been invited to submit work to Cannes, or otherwise, you’re probably wondering what’s so important about the Cannes case study videos everyone talks about and why there would need to be full guides on submissions? Cannes Case Study Videos are an essential element to the submission of any creative work that is to be recognized by Cannes for a potential award. The case study videos represent an opportunity for creatives to share the details of their project, the problem, solution and results in just 90 seconds. This is what the judge or jury will see in regards to any submissions made to the Cannes international Advertising Festival so it is incredibly important to nail the case study video if you want a chance to be further recognized as an award winning creator.

Jury members will potentially view hundreds of case study videos as they work through submissions and decide on award-winning projects to recognize. If you want to even stand a chance of making the cut, your case study video has to be absolutely the crème-de-la-crème of all case study videos.

Tips for Producing Cannes Case Study Videos

Now that you know what’s expected of you, let’s take a look at how you can be successful with your Cannes Case Study Videos. It starts with following an essential format: Problem, Solution, Results. This is the order in which you’re going to approach sharing the details of your project in the case study video. So, what was the problem your advertisement or communication sought to solve? What was your strategy or underlying insight which would lead to a solution? And What kind of results were you able to achieve?

Once you’ve figured out the core details of your case study video, you’re going to need to following these very essential tips to be sure that you’re maximizing your potential for recognition by the jury:

• Keep your video under 90 seconds and know that many judges will watch just 30 seconds of what you share so make it count!
• Pitch your project in the first 10 seconds. You’ve got to quickly grab the attention of your audience or else they’re going to move on and this could be your only chance.
• Keep the content simple. This is not the time to reinvent the wheel.
• Explain any cultural, language, or similar communication barriers upfront if they are important to understanding the project. Know that your jury might be from another country.
• Be clear, compelling, and incredibly interesting with your details, but don’t brag! Now is not the time to tell your audience that you achieved “amazing” or “unheard of” or “unprecedented” results – let the jury decide.
• Be honest with the results, and if they weren’t great, or they were lower than some might expect due to being a small business or brand, say so and move on!
• Use visual data to display what you can’t easily explain. Allow the work of your audio and visual to get your point across in an engaging manner.

When you’re producing Cannes Case Study Videos, you need to be thinking about who your audience is and what they want to see in addition to what it is you think you should be sharing. One way that you can get away with kind of having a leg up or an advantage in the process is to know what your category is for submission and to review the requirements and rules or expectations for that category. Then, make sure that you’ve checked off all of the boxes to cover each important rule of submission – it’s public record for a reason, use it!

At Beverly Boy Productions we specialize in the creation of short, powerful Cannes Case Study Videos for businesses owners and brands that may not specialize in creative advertising.

If you’re interested in submitting one of your powerful ad campaigns or projects to Cannes, give our team a call to discuss producing Cannes Case Study Videos for your business!