Most Important Elements in Good Video Marketing Case Studies

A great case study has the power to drive consumer interest in your brand and generate higher revenue, but not all case studies are created equally. While everyone loves a great story, especially when that story is about a brand and a consumer problem that the brand was able to effectively solve, not everyone is a great storyteller. Knowing how to incorporate the most important elements of good video marketing case studies will help you to ensure that you’re able to produce quality content that your prospective audience will appreciate. 

At Beverly Boy Productions, we specialize in producing top quality video content for business owners and brands worldwide. We provide all of the essential elements for good video marketing case studies to assist in generating content that consumers can relate to, find value in, and that generates essential conversions for business owners. Give us a call to learn more about producing good video marketing case studies for your business.

To help you understand what goes into good video marketing case studies, we’ve created a list of the most important elements to incorporate into your project. From impeccable visuals and great motion graphics to impressive statistics or results, these are the most essential elements to include if you want to create good video marketing case studies that represent your brand.

1. Great Storytelling

Like we said, everyone loves a great story! That’s why excellent storytelling is essential to create good video marketing case studies. The story that you share with your audience will make or break your case study video. It’s important to find a story that is going to engage your audience and that your prospective audience will find valuable. The story should include:

• A problem that the consumer had.
• The solution that your business provided.
• The steps that the consumer took to find your business.
• The benefits that the consumer found.
• Statistics, facts, figures or numbers to go along with the results.

Consider the storytelling process a key element of producing good video marketing case studies, and the first major element of focus.

2. A Subject that Interviews Well

Every good video marketing case study is the result of the business choosing a great subject for the case study. You want a subject that is going to interview well. They should have a strong connection to the business, a good story to tell, and they should be comfortable on camera. Make sure that the subject has facts, figures or otherwise supportive details to go along with their story. This hard evidence is going to further create the authority that your brand is looking for.

3. Impeccable Visuals

Another important consideration when producing good video marketing case studies is the visuals. You want absolutely impeccable visuals to tell the story of your brand. Hiring a professional film crew to assist you with the process will help to ensure that you capture the top quality visuals you need. This includes not only the interview but the b-roll footage and any visuals of graphs, graphics, or other supporting footage that will share the story of your brand.

4. Graphics & Animations

Not all case studies are going to include graphics and animations, but many will. The inclusion of graphics that represent key concepts or elements which are otherwise difficult to put into picture visually through simple filming can help to provide a stronger outlook on the data that you’re trying to share. The use of motion graphics and animations to illustrate the concepts that are challenging to otherwise visualize can help to make the concepts more appealing to viewers.

5. Results that Are Set to Impress 

The results are what your viewers are most interested in when they see a case study. In fact, good video marketing case studies are those that focus heavily on building up the anticipation through storytelling and then share results that are set to impress.  Your prospective audience will want to see how your brand was able to provide a unique solution to the customer that no other competitor brand could offer and they’ll be interested in the exact figures that support the results such as “a 30% increase in sales,” or “a 25% ROI,” or “a 19% increase in traffic.”

6. Impressive Content in a Comfortable Time

Another key element in producing good video marketing case studies is to provide an impressive amount of content, through storytelling and visuals, that does not require a ton of time to present. Your audience is looking to gain a significant share of content in a rather insignificant amount of time. The more you can provide high value content in 5 minutes or less of total video time, the more impressed your audience will likely be.

7. Supporting Ideas

Ultimately, the most important elements in good video marketing case studies are those that are going to maximize the value that the case study provides to your target audience. The supporting ideas that you incorporate into your video in order to tell the story that you’re trying to build and that generates the connections that are essential to your brand are key. To learn more about creating good video marketing case studies, give Beverly Boy Productions a call!