9 Reasons to Use Marketing Videos to Promote Your Business

As a business owner, promotion is everything to your success! The use of marketing videos to promote your business is not only recommended, it’s a must! Today’s consumers expect video content from the businesses and brands they engage with and consider purchasing from. In fact, studies show that 54% of consumers want to see more video content from a brand or business they support. With consumers engaging in upwards of 100 minutes of online video per day, it’s very important to use marketing videos to promote your business or brand online so that you can reach consumers that are looking for content relative to your brand.

There are literally hundreds of advantages to using video to market your business, but we’re going to cover some of the most frequently discussed benefits and advantages to using marketing videos to promote your business online. These benefits are likely to show for any business owner that turns to video for their brand.

1. Consumers Watch More Video Now than Ever

Promoting your business with video is a great choice, mainly because consumers are watching more video than ever before. In fact, your customers are watching upwards of 100 minutes of video per day on average with some consuming much more. Statistically, 92% of B2B consumes are watching online video which means it’s a great medium to promote your brand.

2. People Love to Share Video

People absolutely love to share video content and who doesn’t want free advertising? When people share the marketing videos that you use to promote your business they’re giving you free advertising and reach for your brand! Not only are there more than 700 videos per minute shared on Twitter, a recent study found that social videos get 12 times more shares than text and images combined.

3. Videos Increase Conversions

When you decide to use marketing videos to promote your business, you’re essentially saying “YES” to increased conversions. In fact, simply adding a video to your landing page can increase your conversion rate by up to 80%, and 80% of marketers say that video has directly helped them to increase their sales. Who doesn’t want more conversions from their marketing campaigns?

4. Video is Chosen Among Mobile Users

It’s no surprise that most internet traffic is mobile these days. We spend more time on our phones than ever, and it shows with an estimated 56.7% of all web traffic as of Summer 2021 being mobile. Video advertising is the chosen medium among mobile users. When consumers watch video from a mobile device, they are likely to engage and stick around to the very end whereas much of the video consumption on desktop isn’t as effective. Since the majority of users are on mobile, it’s worthwhile for you to advertise with the kind of content your audience is looking for – and for more audiences, that’s video!

5. Video is Loved by Search Engines

If you haven’t seen the first hand search engine ranking benefits of incorporating marketing videos to promote your business online, you’re really missing out! Not only do search engines love video just as much as your audience does, they’re more likely to prioritize a website that includes video ranking its pages higher in the search engine results. Many search engine algorithms rank pages that include video higher overall than those without.

6. Video is Educating & Informing

If you really want to be the authority on subject matter that is relevant to your business or brand, you should be using marketing videos to promote your business. Video is educating, informing, and has the power to deliver tons of information in a very short time. In fact, you can use video to teach complex topics or to help consumers understand very challenging information about your business or brand with ease.

7. Video Connects with Users Personally

No other type of content has the power to create such strong emotional connections the way that video does. In fact, the use of video to personally create a story for your business that your audience not only resonates with but that they feel personally connected to is essential to the success of your campaigns. And, personalized videos are 35% more likely to retain viewers than non-personalized videos so it pays to know your audience and to use video to connect!

8. Video Content has a Higher Retention Rate

Consumers are more likely to stick around until the very end of a video than they are when they’re reading a blog post or some other style of marketing content such as a whitepaper. Video has a significantly higher retention rate than other types of content. Specifically, when it comes to the use of marketing videos to promote your business, videos that are 90 seconds or less have 50% higher retention rate than those that are longer.

9. People Recall Video Content

If you’re really looking for a way to get your audience not only to recognize you, but to recall your business or brand for what it is, video is the way to go! People have a tendency to recall up to 95% of what they see in a video compared to just 10% of what they read. The best way to use marketing videos to promote your business is to create engaging, powerful content that showcase your brand for what it is! 

Want help creating marketing videos to promote your business? Give Beverly Boy Productions a call!