Answer These Questions Before Producing Branded Videos

Producing branded videos that you can use to represent your brand online is no longer something that only the big brands are doing. Brands large and small are now using branded video content across social media, on their websites, and in their email marketing campaigns. But before you can start producing branded videos to represent your business, you need to be sure that you are answering certain questions. 

Asking yourself these very important questions before producing branded videos will help you to ensure that you have taken the right steps towards a successful branded video content campaign. This is also your chance to be sure that you’re telling the strongest possible story for your brand. As you’re planning on producing branded videos, these are the questions that you need to be asking.

1. What is the Goal or Purpose of this Video?

Every branded video has a goal or purpose. Your job is to outline what that purpose is and to define the goal. Producing branded videos without a goal, or haphazardly without a purpose, will get you into a position where you will likely find your content just isn’t doing what you want it to do, or where you’re not sure about the effectiveness of your video content.

Defining your goals is key. Whether you’re trying to introduce a new product or service, generate awareness around your brand or business, or help your audience understand what you do, you must have a goal in place for each video you create.

2. Is this Video Staying True to My Brand?

The next big question you need to ask in producing branded videos is whether or not the video you’re producing is sticking to your brand. Staying true to your brand means that you’re creating videos that show off your brand’s unique style, use your brand’s tone of voice, and incorporate the history or culture of your brand into the content.

If you don’t have brand guidelines, this is your chance to define those before you start producing branded videos. Brand guidelines act as the foundation for your brand defining the tone, voice, style, and unique elements that make up your brand.

3. Where Will this Video be Watched?

Answering questions about your branded videos ahead of the production process is key to creating video content that your audience is going to thrive on. The next big question you need to ask is, “Where will this video be watched?” This is your chance to define how you plan on producing branded videos based on the distribution model or desired platform in which you expect your video to be displayed for your audience to consume the content.

If you don’t know where your audience will watch the video, you might struggle to be able to appropriately put the content together in such a way that it will properly relate to your target audience. Branded video content for Facebook is going to be much different than branded videos that you post to Instagram or to your website. Your job is to define where the videos will be viewed so that you can adjust the content to adhere to the viewing location’s needs.

4. Who is My Target Audience?

Defining the target audience for your video is another major consideration that must be made. This is your opportunity to determine not only how you will approach producing branded videos that are going to speak to your specific audience but also what it’s going to take to present content that your audience is going to appreciate. 

As you define the target audience for your video, make sure that you are focusing on how you can utilize your content in a way that will speak to that audience. Think about what your target audience is like. How they will feel when they see your video. How you want them to react to your content. And what you expect them to get out of the content that you create. Targeting a specific audience is key to generating content that is going to connect on a more personal level.

5. What’s My Timeline for Completing this Video Project?

The final question you need to be asking before producing branded videos is what’s my timeline? How soon do you want to have your video produced? What steps are you going to take to ensure that produce remains on schedule and that you get your content finalized in the right amount of time? 

Defining a project production timeline for each of the branded videos you intend to produce prior to producing branded videos for your business is key. This is how you can ensure that you manage to come up with an appropriate production schedule that is going to be best for your needs.