Common Influencers in Small Business Video Production Cost

Small business video production is an absolute must in the digital age, but many small businesses are worried that they can’t afford to get started with video. While the old adage, “you get what you pay for” very much holds true in video production, there are affordable options and ways that small businesses can zero in on video production costs to achieve success.

Many factors influence small business video cost including the style of the video, the length of the video, the inclusion of special effects, and the required technical skills that are involved in the production. These common influencers in small business video production cost represent the turning point in affordable production versus elaborate, expensive production projects.

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Pre-Production Planning & Storyboarding

A great small business video is useless if it doesn’t convert. As you produce videos for your business one of the most important factors to consider is what the purpose of the video is and what goal you wish to achieve with the video.

If the video is not planned, the script properly formatted, and the storyboard created in a manner that helps you to achieve that goal — you’ve wasted time and money. Expect to spend between $75 and $200 per hour for a scriptwriter, storyboard expert, and a production assistant that will work together to define the concept for your video which will also serve as the blueprint for your finished product.

Editing

The editing process is often the bottleneck of small business video production and it’s also where a lot of the costs incurred in the production get stacked up.

Small business video production costs associated with editing the footage will generally run between $50 and $150 per hour, so it’s really not the hourly rate that is so concerning as much as the amount of time that it takes to logically edit a video down to be perfected into the final footage that you see in your small business masterpiece. Editing can require a substantial investment in your budget, often accounting for 50% of your video production budget or more.

Animations

The incorporation of an animated video will add to your small business video production cost estimate. While many small business videos can be produced without the use of animations, some perform much better with the addition of a modest amount of animation.

Depending on the style of animation that is used, this cost influencer can play a very significant role in the final price of your video. For example, stop motion animation or advanced computer animations which require substantial investments into the software to produce the video will quickly add to your final video production costs. Per-minute rates for animated video can run between $1,000 and $3,000 or more depending on individual project needs. The addition of complex 3D graphics will add substantially to your project budget.

Special Effects

In addition to animations, the use of special effects such as animated graphics, or post-production effects, and text overlays in your small business videos will add to the total small business video production cost that you incur.

The addition of music tracks and sound effects can also add to your post-production small business video production costs. A great soundtrack can be purchased for as little as $30 or as much as several thousand depending on the rights and purchase features.

Length of Video

The longer the video, the more it is going to cost for you to produce. Small business video production cost for a 30-second video will naturally be lower than that involved in the production of a 3-minute video.

There are naturally more needs greater amounts of footage required, and significantly longer expectations in editing and post-production for a longer video. While there are no hard-set rules stating that a video should be 2 minutes or 3 minutes long, typically most small business videos are between 30 seconds and 2 minutes in total length. Keep this in mind as you set a budget. Every extra minute of video will come with an added cost associated with the production workflow.

Still, want to know more about the influencers of small business video production cost? Give Beverly Boy Productions a call. We’ll set you up with a budget for video production that works for your small business.

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