How Does a Virtual Event Work?
Changing times have led to widespread changes in the way people gather and experience major events. The biggest change is a shift for many live events to be delivered virtually as a way of replicating the physical, in-person and very much location-based event online where people can experience and participate in the event from anywhere in the world. So exactly how does a virtual event work?
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Virtual events provide a similar experience to that of an in-person event but the attendees participate and view presentations from their own home or a location of their choice without having to be present in the event location.
Virtual events, such as trade shows, conferences, or live seminars are hosted and shared online with few limitations as to the location from which you can attend.
Features of a Virtual Event
A virtual event works similarly to an in-person event. Attendees check-in, engage, and participate in networking events and conversations around keynote speakers and presentations.
The major difference is that the attendees view and participate from a location of their choice rather than from the venue location.
Virtual event participation occurs via one-on-one live chat, video conferences, social media channels, and various other means.
Virtual events deliver visual content to the attendee via video, live streaming, and one-to-one meetings within the event hosting or from one of various platforms such as social media live feeds, Slack, or Zoom.
Who Should Host a Virtual Event?
A virtual event works for just about any kind of business, but those that are most likely to host an in-person event (such as corporations, universities, and nonprofits) are most likely to benefit from a virtual event.
The overall objective of a virtual event, as with a live, in-person event, is to engage the audience, connect them, and provide meaningful interactions between the business and the consumer.
Virtual events represent a cost-effective opportunity for brands to pull their customers together and generate value while providing a way for attendees to engage and learn about the products, services, or niche that the business is in.
Businesses that host a virtual event build a stronger reputation for their brand with the audience resulting in greater leads and sales long term.
How Does a Virtual Event Work?
A virtual event works much like a live event, except the attendance takes place online via an event platform. Attendees login to participate in the event networking activities and engagement opportunities online.
Many virtual events include things like:
-A virtual event website
-A live presentation concert or presentations that are streamed online
-Live audio-video feeds in which attendees can interact online
-Chat rooms or event discussion panels
-Q&A sessions via social media, event platform or other tools
-Live polling within the event space
-Streaming of pre-recorded event content
-Interactive event video conferencing
Many of the above virtual event opportunities are covered by a professional event video production crew such as Beverly Boy Productions.
Give us a call to learn how a virtual event works and what we can do to get your audience engaged and actively participating in your event. We can’t wait to show you how a virtual event works and what it can do for your business or brand.